Sony Six brings kick-boxing league to India

MUMBAI: Sony Six has made a commitment to air both live events and archived events produced by Glory, the world?s new premier kickboxing league, on an exclusive basis for the first time in India.

Sports marketing agency Total Sports Asia (TSA) is Glory?s worldwide distribution partner.

Glory has signed up 90 per cent of the best martial arts stand up fighters, or kickboxers, in the world and has effectively established a platform for the highest level of combat in six different weight classes ? featherweight 65 kilograms), lightweight (70 kilograms), welterweight (77 kilograms), middleweight (85 kilograms), light heavyweight (95 kilograms) and heavyweight (above 95 kilograms) awarding a total of over US $2 million in prize money annually at events across the globe.

Sony Six is owned and operated by Multi Screen Media which has the broadcast rights for Indian Premier League (IPL), Ultimate Fighting Championship (UFC) and NBA.

Commenting on the tie-up, Multi Screen Media (MSM) COO N P Singh said, ?We are very happy to announce that Glory will now be available on Six. Glory already attracts a 550 million audience & with India, we have the potential to reach a 100 million more.

Indian sports lovers are maturing in their taste for fast paced fight sports, and there is a huge demand for such action packed and adrenaline pumping sporting events. We are proud to associate with Glory and look forward to airing it exclusively to our Indian audiences.?

TSA Chief Content Officer Julian Jackson stated, ?We are delighted that the top management of Sony could see what Glory is trying to achieve. They recognised the colossal project that Glory has undertaken and the massive financial commitment that the owner, Pierre Andurand, has made to ensure it succeeds. Glory has exceeded all of our expectations in terms of broadcast coverage with us being in almost every country in the world with the ability to reach over 550+million viewers ? now we are delighted that Indian combat fans will get the chance to see why Glory is sweeping the globe on Sony Six."