SingTel unveils plans for Olympic Games on mio TV

MUMBAI: Singapore Telecommunications (SingTel) has unveiled its comprehensive broadcast plans on mio TV with ESPN Star Sports (ESS).

SingTel, in partnership with ESS, the IOC?s official pay TV broadcast partner, has secured the rights to broadcast the London 2012 Olympic Games.

As the largest pay TV platform across the region with the rights to broadcast London 2012 Olympic Games, ESS will feature round-the-clock coverage of the London 2012 Games across 13 channels (10 of which are in HD), available on mio TV with free access for all its subscribers.

To deliver an even more engaging experience, SingTel is also working with ESS and the IOC to explore showcasing key events in vivid 3D.

ESS MD Manu Sawhney said, ?We are very pleased to present the most comprehensive coverage of London 2012 Olympic Games in partnership with SingTel on mio TV. This is the first time fans in Singapore will have access to such a wide coverage of the Olympic Games which not only includes round-the- clock coverage on our core networks ESPN, Star Sports and ESPNEWS but 10 new additional ESPN Star Sports channels showcasing action from London 2012. To further enhance fans experience, we have lined up over 680 hours of build-up programming and original programming and along with this our talents will be bringing the highlights of the games from London. Fans can therefore look forward to the most entertaining and engaging presentation of the games ever.?

mio TV will aim to broadcast every single ?live? event that Team Singapore athletes are involved in. The platform?s technical capabilities enables viewers to use a robust search function to look for the events that they wish to watch without having to surf through all 13 channels.

SingTel CEO Singapore Allen Lew said, ?mio TV will be turning five this year. Since we launched in 2007, we have been steadily building our linear and on-demand offerings, ensuring that our subscribers have full access to key sporting events, the latest blockbusters and lifestyle programmes. Come July, our mio TV subscribers will enjoy the most comprehensive and exciting coverage of the London 2012 Games as a result of our partnership with ESPN Star Sports.?

On the home front, SingTel will be announcing a range of activities that will help ignite the flame of support for Team Singapore. Singaporeans are encouraged to come forward to give their encouragement and well-wishes for Team Singapore. More details on how to participate will be released later.

As the Official Telecommunications company for the Singapore National Olympic Council, SingTel will also be equipping the athletes with smartphones and complimentary airtime and data subscriptions while they are in London.

?Our athletes train hard for the Games and many times, find themselves spending less time with their loved ones. Using our multimedia and telecommunications services, SingTel enables Team Singapore to remain connected to their families, friends and supporters,? Lew said.