Sahara pulls plug on cricket sponsorship, IPL franchise

MUMBAI: In a development that will surely have deep implications, Sahara Group has announced its withdrawal from all cricketing activities including Team Indian sponsorship and IPL franchise Pune Warriors India.

The announcement was made before the commencement of the IPL player?s auction in which the Pune Warriors India did not participate.

Sahara has given several reasons for its decision to opt out of cricket but the main trigger is believed to be the BCCI?s decision to disallow the franchise to use the price of Yuvraj Singh, who has been ruled out of IPL season 5.0, in today?s auction purse.

It also pointed out that under similar circumstances, the BCCI promoted Champions League T20 rules were bended for Mumbai Indians when they were allowed to bring in replacements for their injured players. Sahara feels that this peculiar situation of Singh is silent in the rule book because it probably talks only about players who are temporarily injured.

"Incidentally, once during the Champion?s League tournament, one of the Indian IPL teams had a lot of injured players so they were rightly, out of natural justice, allowed to break the rules and take one extra foreign player. We appreciated this natural justice," Sahara said in statement.

Sahara also noted that its first entry into IPL was thwarted in 2008 when it was disqualified, owing to a small technicality on the whims and fancies of BCCI.

It further pointed out that when the company had bought the Pune franchise for $370 million, it was promised that there would be 94 matches in the IPL which was later reduced to 74 matches. Despite reducing the number of matches, the BCCI did not reduce franchise fee.

"We are still pursuing continuously with the BCCI to refund the extra bid money proportionately. It has been denied on the basis of strict rules," it added.

Sahara was also unhappy with the fact that BCCI did not go for an open auction which did not give the two new franchises - Pune and Kochi - a level playing field.

"In the interest of the tournament, we repeatedly tried our best to pursue the BCCI for open auction of all players so that we achieve level playing field and all teams are equally balanced from the quality players? point of view. Again, as per BCCI?s strict rules it was denied and again, we were deprived of natural justice. 12 of the best players were retained by the existing teams then," the statement averred.

On the sponsorship front, it says that will continue for a few months as the BCCI will take time to find another sponsor.

Sahara?s fresh four-year sponsorship contract for the national team, pegged at $115 million, runs through to December 2013.

"We really feel such one-sided emotional relationship cannot be dragged any further. We are withdrawing from all cricket under BCCI/ However, we don?t want to give any problem to the BCCI and we also feel that the players should not suffer.

"BCCI will definitely take 2-4 months to get a new sponsor and we will continue paying the sponsorship money till then. All other IPL team players, coaches and other such associates will definitely get their due this year, in case they do not get a chance to play," the statement said.

Meanwhile, former IPL chairman Lalit Modi has blamed BCCI president N Srinivasan?s arrogant style of functioning for the current mess in IPL Sahara Group?s pulling out of the league.

"Sahara termination - shows how unhappy the major sponsor and franchise owner is with the way BCCI deals with its partners. This is really a sad day. Sahara has been sports biggest supporter and pillar," Modi wrote on his twitter page.

"It?s a black day for Indian Cricket. All due to One ego maniac. Wonder how we allow that to continue. It will ruin cricket completely," read another tweet.

"All I can say is that whenever sports was in trouble - we could always count on Sahara being there. They were one solid company one could always bank on coming thru," he added.

"When another Team owner is a state association president, BCCI president and just showed that he controls ICC thru his clout. And does things only in favour of himself. This was bound to happen."

Laying the blame of shunning BCCI sponsors and partners at Srinivasan?s door, Modi said the current president had no moral authority to continue.

"BCCI President needs to go. He has no concept of taking people along. The Fans, Players, Sponsors, Franchisee owners, are the people who make us what we are. And they need to be listened too. Not shunned away," he added.

"BCCI has made all posts redundant in BCCI and want to do the same in ICC. They want only one door to be opened for cricket. That door has a Plate on it - N Srinivasan. Owner CSK, president TNCA, President BCCI, controller ICC," he added.