Ormax Media brings on board Paritosh Joshi as strategic advisor

MUMBAI: Paritosh Joshi, former chief executive of Star CJ, will associate with media research and consulting firm Ormax Media as a strategic advisor.

Joshi, who has worked in the corporate world for 27 years across FMCG marketing, commodity trading, perfumery and broadcasting, had recently stepped down.

In his advisory role, Joshi will engage with the research and business teams at Ormax Media across various aspects of their work.

Ormax Media CEO Shailesh Kapoor said, "I am delighted to announce that Paritosh has accepted our invitation to take up the role of strategic advisor at Ormax Media. With his experience in the media business, as well as his close involvement in several industry initiatives, he will bring a unique and fresh perspective to the table that will help us, and by implication, our valuable business partners community."

Speaking about his new role, Joshi said, "Ormax Media is doing some path-breaking work in developing new metrics altogether for television and film industries. I have a deep interest in audience measurement, and this engagement is another way of delving into this vast landscape even as I get to work alongside Shailesh and his team."

Ormax Media will be completing four years this July. The company now works with 81 media and entertainment brands in India, and owns 22 proprietary products and tools targeted at the media and entertainment industry.