The Living Media group (publisher of leading newweekly India Today and successful news capsule Aaj Tak) is to launch a 24 hours news channel in the next fortnight. Two dates are being talked about 15 November and 20 November. The channel's name: Aaj Tak TV.

The TV Today (Living Media's TV division) management has been briefing advertising agencies about the channel's scope. It will have a mix of back to back news and some amount of current affairs programming.

The channel's USP is claimed to be absolutely live news programming. TV Today has a microwave setup which will beam the feed to state-owned broadcaster Doordarshan's uplink in Delhi from where it will be uplinked. The satellite: Insat 2E.