NBCUniversal does first format deal in China

MUMBAI: NBCUniversal International today announced that the format of its trivia competition show ?Still Standing? has been sold to Chinese broadcaster, Jiangsu Broadcasting Corporation. This is NBCUniversal?s first format sale to China.

NBCUniversal director of format sales liaison Linfield Ng said, ?Still Standing?s mix of classic trivia game, physical comedy and competition make it a great fit for Chinese audiences. We are excited to partner with Jiangsu Satellite, the number one satellite provider across China with more than 130 million viewers.?

Jiangsu will be the first in Asia to debut this format. Jiangsu vice chief president Wang Pei Jie said, ?Still Standing is a perfect fit for our entertainment lineup because it brings together the elements of trivia and physical competition in a brand-new way. We are delighted to be the first in Asia to debut this fun and exciting format on our channel."

Added Armoza formats CEO Avi Armoza, "We are excited that our cooperation with NBCUniversal has enabled Still Standing to travel to an emerging market like China, where we are confident that it will join the format?s international legacy of success."