Like they did it with the channel they are at it again. And this time around it's the net venture. Sony Entertainment Television is looking out to join hands with several portals and Net companies to make a foray into the net business.

And even this time it's a rather quite and hush hush affair unlike their competitors Star & Zee. Zee is already way ahead of the pack but then Sony, which made a late entry into the television business, might give a tough time to the rest of these entertainment channels which are venturing into the net business. This is because Sony is in talks with 15-20 Internet companies and is also looking for alliances with ISPs like Pacific Internet, Bharti-BT and Mantra Online. To discuss their net ventures Sony held a high level conference which was held in Japan.