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Sony Entertainment Television?s Jeeto Chappar Phaad Ke (JCPK), which is set for launch in January, is generating a tremendous response from the public with over 900,000 entries received in just 12 days.
Rekha Nigam, senior VP, programming and production, said there would have been an even heavier rush if entries had been allowed through call centres and the Internet rather than only on competition postcards. The cut-off date for sending in the postcards was 25 November.
Sony looks to have a winner on its hands if the advance buzz around the channel?s riposte to Star TV?s Kaun Banega Crorepati (KBC) is anything to go by. Ten second ad spots have been sold at Rs275,000 which is much higher than what Star charged for KBC (Rs80,000) at the time of its launch. KBC rates peaked at Rs450,000 and has now settled at Rs350,000.
