FremantleMedia's 2nd India office in Chennai to focus on non-Hindi content

MUMBAI: With India as one of its priority markets in Asia, FremantleMedia, a leading creator and producer of television content, has opened a new regional office in Chennai to focus on creating content for India?s large non-Hindi speaking markets.

This is FremantleMedia Asia?s second office in the country, and will join the existing Mumbai operations to further the company?s on-ground production business and provide entertainment content to a wider audience in India.

FremantleMedia Asia MD Paul O?Hanlon said, ?The Asian market place is thriving and this new office represents a great opportunity for FremantleMedia to improve its already strong foothold in the region. FremantleMedia Asia has produced a number of prime time formats in India in recent years, including Indian Idol, India?s Got Talent and X Factor India. The new Chennai office will target and forge proactive partnerships with top broadcasters, enabling us to effectively roll out popular television shows for the non-Hindi speaking population, and deliver outstanding entertainment content across the country.?

The Mumbai office will continue to focus on the Hindi speaking market while the new production hub in Chennai will focus on non-Hindi speakers, which account for over half of India?s population.

FremantleMedia Asia Pacific CEO Ian Hogg said, ?This is a fantastic opportunity for FremantleMedia Asia. India is the second most populous country in the world and this expansion will allow us to access new markets, work with new broadcasters and reach a greater audience with the world-class entertainment for which we are known."