FremantleMedia adds Model Baker to lifestyle catalogue

MUMBAI: FremantleMedia Enterprises, the brand extension arm of FremantleMedia, has acquired international distribution rights (excluding the US, Canada, UK and Eire) for the home baking series, Baking Made Easy from Pacific Productions.

Baking Made Easy is presented by supermodel turned patisserie chef Lorraine Pascale. The series debuted on BBC2 in the UK, and attracted 2.7 million viewers.

During the series, Pascale shares her secrets, passion and knowledge on baking sweet and savory recipes.

Pascale?s recipes inspire everyone from the cautious cook to those with more accomplished skills.

She became a highly trained patisserie chef after completing a Leith?s Diploma of Food and Wine and a foundation degree in International Culinary Arts in Pastry. She went on to do stages in some of the most renowned kitchens in the world including the Michelin starred Petrus, The Mandarin Oriental, Gilgamesh and The Wolseley.

FME Global CEO David Ellender said, "FME have a premium catalogue of lifestyle and cookery shows and Lorraine Pascale?s Baking Made Easy will fit in extremely well. We are positive that her baking series will be popular amongst our international buyers."

Pacific Productions MD Rachel Purnell added, ?There is already an International buzz about this series and a lot of interest so we are delighted that FME is going to distribute it and look forward to working with them.?