ESS adds La Liga rights for Singapore to its roster

MUMBAI: ESPN Star Sports, the JV between Walt Disney‘s ESPN and News Corp‘s Star Sports, has snapped up La Liga exclusive broadcast rights for the Singapore market for 2012/13 and 2014/15 seasons.

ESS will provide coverage across all platforms through its broadcast channels and popular online offering ESPN Player, and the well-established mobile brand Mobile ESPN. The deal also includes the option to showcase select games from La Liga in 3-D.

Fans in Singapore can look forward to catching some of the best players in the world with improved kick-off time to suit local audiences when ESS begins its coverage of La Liga, showcasing up to 250 live games across its channels, with matches being scheduled earlier during prime time hours between 6 pm and 12 midnight.

The Spanish La Liga deal bolsters ESPN Ssta Sports? current stellar list of premier sports events which includes the Formula 1, Wimbledon, Australian Open, Golf Majors such as The US Open, The Masters and The Open, Moto GP, and major tournaments from the Asian Football Confederation and the most iconic event of the year London 2012 Olympic Games.

ESS MD Manu Sawhney said, ?The acquisition of Spanish La Liga underlines our commitment to football fans in Singapore as we continue providing the most compelling content to our viewers. La Liga provides the most entertaining and exciting football action and with the planned broadcast schedules for the new season, fans in Singapore will be able to watch the action in prime time. We have established a strong tradition in building top-class football properties on our networks with the reach of our networks, multiple media platforms, our continued focus towards original, localized football programming and innovative marketing campaigns and we are committed to work towards further strengthening the profile of the league in the market.?

Earlier, ESS had secured live and exclusive rights to broadcast the Spanish La Liga on multiple distribution platforms in 18 countries including India, Bangladesh, Pakistan, Sri Lanka, Malaysia, Indonesia, Taiwan, Philippines, Myanmar, Cambodia, Laos, Papua New Guinea, the Maldives, Nepal, Bhutan and North Korea; as well as China & South Korea in English only.