Cartoon Network inks deal with Frito Lay

Tazos, the little plastic discs that took the younger generation by storm a few years ago, are back with Cartoon Network entering into a promotional licensing deal with Frito Lay.

This time round, exclusive Cubi-Tazos featuring Scooby-Doo, the toon star will be available with every Cheetos and Uncle Chipps pack. Four Cubi-Tazos will be needed to complete every Scooby Doo picture. There are 24 different Scooby-Doo designs to whet every child?s appetite.

The deal has been struck by Cartoon Network Off-Channel Commerce Group, which develops the licensing, and merchandising, publishing, theme park, special events, retail and e-commerce businesses for the channel. This includes all off-channel marketing strategies for the Cartoon Network brand including the Cartoon Network originals or Cartoon Cartoons, to popularise and leverage their appeal beyond television.

Launched in Asia Pacific in 1994, Turner Broadcasting System Inc?s Cartoon Network along with movie channel HBO and CNN, will form part of the 17-channel bouquet of the Zee-Turner JV.