Big CBS Prime & Talenthouse India scout for 'Prime Idol'

Mumbai: Big CBS Network has launched an initiative to create local excitement for its singing reality show ?American Idol?.

The network has partnered with Talenthouse India to scout for ?Prime Idol?. This initiative will give the viewers a chance to be featured on Big CBS Prime when they submit a video of their solo music performance.

Talenthouse India is supporting the channel in the crowd sourcing effort to hunt for English solo music performances in sync with American Idol.

With the eleventh season currently being aired on the BIG CBS Network, participants can submit a solo music performance to their favorite song and upload it on www.talenthouse.com before December 3, 2012.

This invite is open to anyone who is a music enthusiast and wants to showcase their talent.

Talenthouse India and BIG CBS Network will collectively decide the winning entry from amongst the qualified submissions by 28 December 2012 which will then be featured on Big CBS Prime. The winner will also receive an LCD TV worth Rs 50,000. Two runners-up will be awarded music systems worth Rs 20,000 each.

A public voting phase will commence post the submissions starting 4 December 2012 and the participant with the highest number of votes will receive gift vouchers worth Rs. 10,000.

BIG CBS Network executive vice president, business head Anand Chakravarthy said, "We at BIG CBS Network consistently challenge ourselves to provide our audiences with the latest and best of international entertainment and a superior television viewing experience. This time around we have chosen a unique platform to involve our target audiences. Our association with Talenthouse aims to extend the excitement and anticipation that American Idol generates by giving one Indian a life changing opportunity."

Talenthouse India CEO Arun Mehra said, "We believe, every single person has a creative streak waiting to be discovered. We are sitting on a goldmine of untapped talent who are searching for a platform to showcase their talent and gain recognition. We are proud to be associated with the BIG CBS Network to create an extension of American Idol with this unique promotion. India is a hub of music talent and we are excited to provide our creative community a platform to showcase this talent on BIG CBS."

A pre-decided jury will go through all the submissions, keeping in mind the terms and conditions of the "Creative Invite" which are posted on the site.