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Mumbai: From the house of Shakti Samanta, the director and producer of Rajesh Khanna?s first three hits ?Aradhana?, ?Kati Patang? and ?Amar Prem?, rolls out his company Shakti Film?s latest film ?Yeh Jo Mohabbat Hai?. The movie, which releases on August 3 worldwide, also happens to be the acting debut of Samanta?s grandson Aditya who plays the lead.
The film is a dramatic love story that Aditya hopes will open up Bollywood?s golden gates for him like his grandfather?s ?Aradhana? did for the first Bollywood superstar Rajesh Khannna. The film?s star cast includes Rati Agnihotri, Mohnish Bahl, Nazia Hussain, Karishma and Farida Jalal. The trailer of the movie has already hit small screens (TV), online and print.
For the film?s outdoor promotion, Global Advertisers has designed a promotional campaign in and around Mumbai that includes some of its best hoardings. Global, the leader in outdoor film promotion and publicity, owns the most prestigious hoarding sites in Mumbai. Global?s media strategies include hoardings, transit media like bus, railway and airports, and value added services online that include promotions through facebook, twitter and blogs. In addition, Global also dispatches SMSes and direct mailers to its 10 Lakh HNI clients updating them of the latest updates.
Speaking on Global?s role in the promotions, Sanjeev Gupta, MD, Global Advertisers, said ?We still remember the classic movies directed by Shakti ji. His incredible work propelled Rajesh Khanna to stardom and made him the star he eventually became. We are delighted to be associated with the cast and crew of ?Yeh Jo Mohabbat Hai?. We wish them the very best and hope that the movie is a terrific success at the box-office.?
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