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New Delhi: The teams have changed, the stakes have changed, but Delhi Daredevil?s and Mumbai Indian?s official radio partner in this IPL season has not changed- it is yet again - Fever 104 FM. Through changing times and constant churn in the world of IPL, the partnership between GMR Sports and Fever 104 FM stays unmoved, unshaken and ?not out?! Fever 104 FM, country?s most sports friendly radio station proudly supports Delhi Daredevils for the 5th consecutive year and Mumbai Indians for the 3rd time in a row.
For this special association, Fever 104 FM has planned an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in both the cities. From giving away match tickets every 104th minute, meet and greet with the players to original IPL merchandise, Fever 104 FM promises to enhance the mania and give its listeners experiences that money can?t buy. While in Mumbai one of the campaign talks about ?RJ Sidhu aur Mumbaikars Honge Ek? in which the evening show RJ brings together the city to cheer for their home team; the Delhi station is running a campaign of Daredevils Ke Damaad? where the on air contest winner gets an exceptional treatment in the match and a larger than life experience. Another unique campaign with the Delhi station is the ?Junior Daredevils? which involves an on air battles of parents and the winner?s child gets selected to walk the players till the field.
Fever 104 FM believes the game to be a perfect fit with its brand positioning and beliefs in Delhi & Mumbai. Cricket is a religion across the country & there can be no better opportunity than IPL to leverage this advantage. The radio station has always presented the game in a very distinct manner and intends to take the cricket madness further and amplifying the same on radio with a strong local connect.
Commenting on the tie-up, Mr. Harshad Jain, Business Head- Radio and Entertainment, Fever 104 FM, says, "It is an honour for us to partner with 2 of the best IPL teams - Delhi Daredevil and Mumbai Indians. The format of the game is very entertaining and highly active. Our programming initiatives, too, are equally fun and exciting. We aim to provide a platform for our listeners that will help them engage with the IPL team members in an enjoyable manner".
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