• Zee Business averages a 38% share for last 7 weeks on TAM's elite panel report


    Submitted by ITV Production on Jan 13, 2007

    MUMBAI: Zee Business has been ranked as the No: 1 business news channel as per TAM‘s Elite Panel report. TAM‘s Elite panel comprises data collected from viewership trends amongst the elite class. Further, Zee Business has retained the No: 1 slot for the last 7 weeks running and is miles ahead of the second most popular business channel.

    Zee Business has a whopping channel share of 38 per cent whereas CNBC TV-18 with 25 per cent, Awaaz with 21 per cent and NDTV Profit with 17 per cent are way below Zee Business, the new leader in business news in India. This data is sourced from TAM Wk 46-52, TG: Tam Elite 4+, Markets: Mumbai & Delhi combined.

    Commenting on the occasion, Mr.Harish Doraiswamy, CEO - Zee News Ltd said, "It is a matter of great pride that the channel has attained a leadership position. It is heartening to note that the audience, which matters prefers to watch Zee Business. The channel has been an innovator in its programming and its strong content line up coupled with its action-packed weekend programming has shown the desired results. I envisage it as the beginning of a long journey".

    Zee Business has loyal viewers and some of its programmes like Wheelocity, Mandi Live, Money Guru & Aaj Ki Badi Khabar are household names now.

    Elite Panel includes a mix of cable, DTH and CAS homes. It is a special initiative from TAM, which measures the TV viewership behavior of the most precious set of consumers that the companies target. It consists the cream of the viewers in Mumbai and Delhi. An Elite Household in the panel is SEC A1 owning AC, PC and car.

  • Amrita bags best TV channel award


    Submitted by ITV Production on Jan 13, 2007

    MUMBAI: Amrita TV, the Malayalam satellite channel set up in April 2005, has within a short span of time, established itself for innovative and quality programming targetting the entire family .Recently various forums presented Amrita TV with accolades including the Best Channel Award.

    The Forum for Better Television, presented Amrita TV with six Awards in the telefilms category out of which ‘Errul megangalkkum sooryres mikalkkum madhyee‘ won three awards for best tele-film, best script writer, best editing ;while Neermathalathende pookal bagged three awards for best direction, best cinematography and best sound recording. Both these tele -films are in-house productions of the channel.

    The Kerala Film Audience Council also presented the best tele-film Award to Neermathalathende Pookal, an in-house production. The LIVE Chancellor awards honoured Amrita TV with best TV channel award. The other Awards comprised the best interview-based programme for Samagamam , an interactive show of the channel which is running since April 2005, and has been recognized as a channel identity programme; and special jury mention for Ularakal, an investigative current affairs programme --both these programmes are produced in-house by Amrita TV.

    The Chitram Television Awards adjudged Amrita TV as best TV channel. It also bestowed the best anchor award for Samagamam.

    A commissioned serial of the channel - Chitrashalabham- got three Awards for best direction, best serial and best actress.

    To maintain the quality and integrity of the channel‘s programming character nearly 74 per cent of Amrita TV‘s programmes are produced in-house by its team of talented and experienced directors.In May 2006, Amrita TV was bestowed with 15 of the 29 Kerala state awards for excellence in television in different categories--the first channel to be so honoured in its very first year of operation.

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