UTV Premieres 'Hattrick' Online at Rajshri.com
Mumbai: UTV Motion Pictures, one of India‘s leading studios, announced the online release of its forthcoming film ‘Hattrick‘, day and date with its worldwide theatrical release, on India‘s leading broadband video portal, Rajshri.com.Directed by Milan Luthria and produced by Ronnie Screwvala, ‘Hattrick‘ features Nana Patekar, Paresh Rawal, Kunal Kapoor, Rimi Sen & Danny and is scheduled for worldwide release on March 16, 2007.
Says Siddharth Roy Kapur, Executive Vice President - Marketing, Distribution & Syndication, UTV Motion Pictures, "UTV is committed to increasing opportunities for audiences around the world to legally access our content in as convenient a manner as possible and in the best quality. Coupled with this, we are constantly looking to innovate on developing new revenue streams and this initiative is another example of that. We are very excited about this partnership with Rajshri.com and believe it is a win-win for all, the biggest winners being consumers worldwide.
Rajshri.com has proved this model and its technological competence with the successful online premiere of Vivah and we are proud to partner with a company as transparent as Rajshri Media for the online distribution of ‘Hattrick‘."
Rajshri Media (P) Limited Managing Director Rajjat A. Barjatya says "The Internet is emerging as an effective new medium of distribution and a potential new territory of exploitation of films for content owners. After the overwhelming response to the online release of Vivah, we were confident that progressive Indian filmmakers would realise the potential of online distribution and tap into this additional revenue stream."
"We could not have asked for a better partner than UTV in our quest to provide a legal alternative to moviegoers worldwide. Rajshri.com currently serves over 100,000 consumers on a daily basis from over 50 countries, many of which are not served by legitimate theatrical or home video distribution. In a very short span of time, Rajshri.com has become the first choice and one of the only sources of legitimate Indian entertainment content for global Indians and South Asians."
This offering is primarily designed to cater to the South Asian and NRI diaspora overseas. The original Hindi version of ‘Hattrick‘ as well as subtitled versions will be available online. The film will be available for a 72-hour download on-demand 24/7 starting 12 noon IST from March 16. Low and High (DVD quality) bandwidth versions of the film will be available at USD 9.99 and USD 19.99 respectively.