Times Now presents special programming on Sunita Williams
MUMBAI: Less than 24 hours after having started big story programming on the damage to the Atlantis Space Shuttle, TIMES NOW says that it has got an unprecedented viewer feedback from across the country to its reportage.
TIMES NOW started the special coverage late last night, when news came in that there was damage to the thermal blanket around the shuttle that is to bring Sunita Williams back after a six month sojourn in space. Though NASA is working towards repairing the shuttle soon, there has been great concern about the possible danger to the shuttle during its return to Earth.
Commenting on the viewer response to the story, Arnab Goswami, Editor-in-chief, TIMES NOW said, "We have already got more than a thousand messages in a few hours since we opened our lines and asked our viewers to send Sunita their best wishes. It only shows that our viewers look at Sunita as one of their own, someone they take pride in and inspiration from."
The channel has already spoken to Sunita Williams parents in the United States and relatives in India, and has been reporting live from New York and the NASA headquarters in Houston, as it builds up to a special show on Sunday before the re-entry of Atlantis into the Earth‘s atmosphere. Interestingly, no other English news channel has covered the story in such detail, so TIMES NOW is clearly enhancing its competitive advantage with the "Come Back, Sunita" campaign.