Reliance Mobile banks on spending spree for Diwali offer
MUMBAI: For Reliance Mobile, Diwali is not only the festival of lights, but also the festival of where people are on a buying spree, which naturally results in enormous flow of money in the market.
During the span of Diwali week there is meteoric rise in the expenditure of average individuals as they are gripped by the euphoria of purchasing essential things.
In this context, there is also an upsurge on mobile spending and customers always look for innovative content to celebrate the festive spirit of the season.
Reliance Mobile‘s Diwali Dhamaka will allow customers to download their favourite Diwali wallpapers, animations of celebrations, ringtones, true tones and exciting games at a price which ranges between Rs 5 - 15.
Reliance Communications head ? sales and marketing, applications, solutions and content group Krishna Durbha said, "The launch of Diwali Dhamaka offers a very attractive value proposition and will provide our esteemed customers a variety of applications to choose from.
"With a mix of great original ideas and fantastic execution, we have really added value to our mobile offerings on Reliance Mobile World platform, giving festival goers mobile content that is genuinely fun, relevant and practical."