Lucknow savours 'City ka Samosa' with Radio City
MUMBAI: How tempting is the idea of a piping hot samosa on a cold winter evening? Building on the success of ‘City ki Chai‘ Lucknow‘s Radio City 91.1 celebrated Lucknow‘s lesser known superstars through an innovative 2 week contest called ‘City ka Samosa‘ wherein listeners voted in with their favourite samosa stall in Lucknow. After a stupendous response from listeners, six most popular Samosa stalls were short listed. Further to a tasting session by Mr. Ravindra Jain of Lucknow‘s Chappan Bhog, ‘Sehgal Samose‘, Opposite Leela Cinema, Hazratganj was crowned the winner of Radio City‘s ‘City ka Samosa‘!
RJ Vera, Lucknow‘s record holding RJ and host of The Radio Breakfast Show invited listeners for a ‘Whatte Fun‘ felicitation ceremony along with RJ Pooja host of Hum Tum at Hazratganj today. RJ Fahad captured the evening‘s excitement for Lucknow city on Radio City Joyride as the elated sibling duo - Ashok and Sanjay Sehgal, owners of ‘Sehgal Samose‘ and Winner of the ‘City ka Samosa‘ contest shared their secret samosa recipe with those present.
Sharing his thoughts on the initiative, Mr. Rana Barua, National Head - Marketing Radio City 91.1FM said, "We greatly cherish the special bond we share with Lucknow‘s Radio Cityzens and thank them for their enthusiasm and support! After the overwhelming response from our ‘City ki Chai‘ initiative, we are greatly thankful to the people of Lucknow whose participation has made this activity a huge success! Thanks to them, we can truly applaud the seldom acknowledged, hard-working people who very dedicatedly serve Lucknow city!"
Radio City 91.1FM conducted the 2 week ‘City ka Samosa‘ contest from November 19 - 30, 2007 on Lucknow‘s favourite Radio City Breakfast Show. RJ Vera invited listeners to respond on their favourite Samosa joints in Lucknow after which the Radio City team visited each of the samosa-spots nominated. Basis the parameters of listener‘s preferences, Radio City identified Lucknow‘s top 6 most popular Samosa stalls.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.