Priyanka Chopra Sunsilk's New Brand Ambassador
MUMBAI: Icons are treasures that transcend time and unite people from across the globe. And in 2008, less than 8 years after she became Miss World, an Indian icon is going to rewrite history books! She will also unite millions of hearts that will rise as unison as she climbs the coveted pedestal to share the limelight with three other timeless global icons.Indian actress Priyanka Chopra, who was crowned Miss India World and later Miss World in 2000, will join the likes of Madonna, Shakira and Marilyn Monroe in endorsing global hair care brand Sunsilk as brand ambassador in the new ‘Life Can‘t Wait‘ campaign. She will ‘don‘ the avatar of being the ‘living embodiment‘ of the modern girl who wants to and can make it happen!
The small town girl from Bareilly (Uttar Pradesh), who commenced her journey while still in her teens and is already on top of the world in her 20s, has really come a long way to be included in the elite company of three other global brand ambassadors chosen to inspire millions of members of the fairer sex across the world. So don‘t be surprised if you see her in the same advertisement or TV commercial as ‘Material Girl‘ Madonna or the ‘Hips Don‘t Lie‘ Girl Shakira. Priyanka is practically living every quintessential Indian girl‘s dream --- of sharing the glamour glare with global icons, who she has admired not so long ago?and dreamt of emulating.
N Rajaram, Category Head - Haircare, Hindustan Unilever Ltd. said, "Priyanka Chopra was the numero uno choice of the Sunsilk team, which was looking out for an Indian name to add to the brigade of international icons. Priyanka has the uncanny ability to match the glam quotient of dazzling divas such as Madonna, Marilyn and Shakira. And she is as professional as her foreign counterparts when it comes to carefully choosing her ideal hair care brand and endorsing it straight from her heart."
An epitome of ambition and the philosophy that ‘Life Can‘t Wait‘, Priyanka‘s life and success story has inspired millions of girls in the small towns of India to make it big. Priyanka cites a recent global survey conducted by Sunsilk in USA, Brazil, Thailand, Russia, Mexico and India, which states that girls who want to make it happen, want to take advantage of every opportunity that comes their way. "The girl of today wants to go out, live her dreams and share her memorable moments and stories with the world. I have come a long way from being an ardent admirer of Madonna, Marilyn and Shakira and now I have got the chance to be included in an exclusive league. Sunsilk shampoo, which enhances my hair and appearance, gives me the confidence and self-belief to be counted as first amongst equals. And if I can do it, so can you," Priyanka says with a charismatic twinkle in her eyes.
Incidentally, do you know what Priyanka Chopra‘s favourite Queen of Pop icon Madonna, while speaking on the ‘Life Can‘t Wait‘ theme, has to say? "Every Sunsilk brand ambassador, including Priyanka Chopra, stands for freedom of expression; doing what she believes in; and going after her dreams. I am my own experiment. I am my own work of art. If you are going to reveal yourself, reveal yourself. I have the same goal I‘ve had ever since I was a girl. I want to rule the world and so does every Sunsilk brand ambassador," drools the ‘Queen of Reinvention‘.
So what does Latino dancer Shakira have to say about Priyanka‘s ‘Life Can‘t Wait‘ moment? "Priyanka Chopra is experiencing a typical Life Can‘t Wait moment, which is a time when you seize an opportunity and live for today. Every Sunsilk brand ambassador is a living embodiment of the belief that in order to catch up with life‘s pace, you need to be ready to seize every opportunity that comes your way?else you will be somewhere invisible in the crowd of people who just dream big but don‘t make an attempt to realise their dreams and transform them into a living reality."
Talking about her ‘co-stars‘, Priyanka avers, "The legendary Marilyn Monroe is my favourite icon. I have read her biographies and feel that she has this enigmatic, mysterious and unattainable aura around her. Madonna .and Shakira have not taken their success for granted. They have shown the willingness to innovate and reinvent to make themselves relevant to every age and generation. They are immortal and my dream in life is to be remembered for my professional greatness long after I am gone."
Priyanka Chopra says, "Today, for girls who want to make it happen, enjoy a wealth of opportunity, take chances and make life happen as long as they feel happy about their hair. Sunsilk believes feeling happy with your hair can unleash your true potential. Sunsilk can help girls overcome some of the barriers to taking chances of expressing themselves and make life happen."
The Sunsilk Life Can‘t Wait campaign encourages girls to live for today and make life happen. For many girls feeling happy with their hair can help give them the confidence to seize opportunities and do this, however Sunsilk believes that all girls can adopt a Life Can‘t Wait attitude and live their life to the full everyday.
Girls are invited to join this global community of ‘Life Can‘t Wait‘ who want to unite and celebrate ‘impatience‘, grab life by both hands and live every moment for today --- not tomorrow. All they need to believe that their hair gives you the inspiration to forge ahead to achieve your ambition. If Priyanka Chopra can be counted in the same league as Madonna, Shakira and Marilyn, impossible is nothing and everything is possible!