World cancer day initiative from BIG 92.7 FM - awareness campaign on smoking causes cancer
MUMBAI: February 4th is recognized as world cancer day and BIG 92.7 FM, as part of its endeavor to be the Radio Station that reflects "Vibe of the City", today kick started an innovative awareness activity called "The Skeleton Squad" to spread awareness on "Smoking causes cancer". The Skeleton squad consists of people wearing skeleton outfits and will sport various messages to spread awareness on "no smoking"
The Skeleton squad went across to various parts of the city and will made smokers its victim. Wherever the squad found smokers it went across to them and sported various messages related to "Smoking causes cancer"