Banglore-based Technology Media Group (TMG) has launched a 24-hour information technology oriented television channel. The channel targeted at the burgeoning IT community aims to provide real-time information on the dynamic IT market in the country.
Presently the channel is on air in the analog, free-to-air mode and is uplinked from India. According to company officials, the channel will go digital at the appropriate time. The channel has been on air since its trial run started in April this year and already has a viewership base of three million homes. It expects to increase its reach to six million home by the end of next year.

As far as the programming of the channel is concerned, the Chairman of the TMG Group, Mr Subhanjan Sarkar, says that they already have 1500 hours of archival back up, and a daily production of five hours should enable it to provide the impetus.

The programming will consist of educational programmes, updates on venture funding process, news bulletins related to e-comm and dotcom happenings. For technology and content, the group has tied up with Mindtree Consulting, Santa Cruz Operation and Ma Foi Consultants.

TMG Group has also tied up with RCTC (an IFCI subsidiary), Canbank Venture Capital Funds Ltd and Gujarat Venture Finance for financial support.

After taking a block on the Star Plus channel for airing its programme and after starting a seven hour daily Hindi feed on its own channel, the National Geographic Channel will now be looking other ways to increase its reach in the country.