The Cable & Satellite Broadcasting Association of Asia (CASBAA) is expanding its membership list to include New Economy corporations and telcos as well as traditional pay-TV players.

In early July, Hong Kong-listed Pacific Century CyberWorks (PCCW) joined CASBAA as a Patron Member, the highest level of membership. Patron Membership grants a company an automatic seat on the CASBAA Board of Directors. On July 1, PCCW (www.pcg-group.com) launched a regional Broadband service, Network of the World, distributed via cable and satellite to TVs as well as PCs.

Also new to the Association is Hong Kong-listed cellular phone system operator Sunday Communications, which is examining opportunities for a 3G Broadband license in Hong Kong and elsewhere.

Meanwhile, financial and business information service Bloomberg LP (www.bloomberg.com/asia) has upgraded its membership from Associate status to Patron level and will also take a seat on the CASBAA Board of Directors.

Other new CASBAA members include:

• Sony Pictures Entertainment‘s regional pay-TV channel AXN Action TV which has joined CASBAA as a corporate member (www.axn-asia.com)

• UK-based satellite communications consultancy Communications Systems Ltd. (Comsys) (www.comsys.co.uk)

• Bombay-based media investor UTV‘s Vijay TV, which recently launched its Sharkstream broadband service (www.utvnet.com)

• Hong Kong-based Internet content provider WebArts TV.com (www.asianartnews.com)

• Hong Kong-based Asia Pacific Vision, a group that provides satellite up linking services as well as video production services (www.apvweb.com)

• Asia Capacity Exchange, a consortium that provides online bandwidth exchange services (www.ace-asia.com).

• CSM Sofres, a leading market research group specialising broadcast media with a special interest in China among other Asian markets (www.csm.com.cn)

• X [Ventures], led by Bangkok-based entrepreneur Jeff Blatt, provides consulting and representation services for clients in the satellite, broadcasting, Internet, multimedia, high technology and venture capital industries (www.xventures.com)
  

The International Cricket Council (ICC) chief executive David Richards has labelled Zee TV?s allegations that the council was racist in its decision awarding telecast rights to its tournaments to the World Sports Group/News Corp consortoium as "ridiculous."

In an interview to air on ESPN?s Inside Cricket Richards has said that the racism allegation can be shown to be demonstrably untrue. "The ICC is made up of people from all over the world of cricket, from many different cultures, from many different backgrounds, but all with a common love for cricket," he is believed to have said during the interview. "And there are constituencies within that grouping of member nations from all over the world. It?s just too easy and trite to say that this group did this or that group did something else. The decision taken by the group was, I say, on commercial grounds and it was in the best interests of the long term development of international cricket in all parts of the world."

Richards also pointed out that there was no indication of any rebel tour being started by Asian member nations of the ICC. "They are all responsible organisations and all are key members of the ICC. So if there were any suggestions of breakaway cricket teams or tours that would not be done through the official boards."

The Rathikant Basu promoted Broadcast Worldwide‘s Tara Bengali channel is being rejigged by its programming team.
This decision comes in the wake of the recent survey conducted by IMRB at the behest of BWW for its regional channels (read: Broadcast Worldwide initiates broad-based research programmes). The survey found out that the viewers were overall satisfied with the kind of programmes being shown on the channel, but said that the programming was "too intellectual". Tara Bengali officials claim that the channel enjoys 100% awareness in the Bengali audience.

Speaking about the Tara Marathi channel, the channel officials said that they were expecting the results of the IMRB research in a short time. As far as the awareness about the channel was concerned, officials said that Tara Marathi has been accepted and appreciated in areas like Pune and Nashik. As far as Mumbai was concerned, the channel is not being received by too many households because the Hinduja-run InCablenet is proving a hurdle. It is reportedly demanding high carriage fees for retransmitting the signal.

It can be mentioned here that Star TV has been roped in as the distribution partner for Broadcast Worldwide but the details of the deal are still being worked out.

Sahara TV has earmarked Rs 2 billion for its expansion plans to set up a NFDC style film and television academy and a media club for media personalities. The funds for this venture will be raised mostly through internal accruals and the rest by tapping the balance.

The academy will have all the modern equipment like four air-conditioned studio floors (two for films and two for video), 15 digital video cameras, three audio studios, telecine equipment, reverse telecine, 33 edit suites, DVD authoring, animation and a full-blown film processing laboratory. The annual capacity of the project will be 20 full-length feature films and 10,000 episodes of half-hour video.

Sahara will also be launching its news and current affair channel soon. Besides this, the company also plans to launch a new magazine.

The regional language channel segment has seen a stampede of entrants. After Tamil, the next most competitive language category has been Marathi wherein close to half a dozen channels are jostling for a share of the relatively small advertising pie.

The key therefore to survival and well-being is differentiation which offers value to viewers. Tara Marathi, promoted by Broadcast Worldwide has taken another step in that direction by hiring best selling pulp fiction writer Shobha De as creative director.

"As the creative director of Tara Shobha De‘ will be responsible for driving the channel and giving the channel a distinct identity and long term vision," a press release from the company says. "Shobha has extended herself beyond the confines of being slotted as a conventional Maharashtrian woman and achieved success in several areas without losing touch with her roots. Being a proud and aware Maharashtrian herself, Shobha represents the mindset of the contemporary Maharashtrian, which is what makes her ideal for this profile."

De joined the channel on 1 July 2000 and she will be working closely with Rathikant Basu and the Tara Marathi team headed by Nitin Vaidya. "Giving TARA a contemporary Maharasthrian identity will be my main challenge here," says De about her role at Tara. "Today‘s Maharashtrian is not what he or she used to be. They are breaking away from stereotypes and are not confined to the conventional areas of achievement anymore. They are achievers in every field be it technology, cricket, theatre, Bollywood or literature."

Zee Telefilms will be launching its sports channel on October 1. The channel is temporarily christened Zee Sports. Zee was counting on the bagging of the telecast rights of all the ICC organised cricket matches. But it lost out to Rupert Murdoch who walked home with the telecast rights.This was seen as a major blow for the launch of the Zee Sports channel. But the channel executives announced that they would go ahead with the launch of Zee Sports channel. The executives claimed that they have enough software for the channel to keep it going and to make it successful.
Zee has recently taken a 60% stake in the Goa-based soccer club Churchill Brothers. The channel is also looking out for similar tie-ups with other such sports bodies. Besides this, officials have confirmed that they will have cricket, soccer, tennis, athletics and other sports software for their new channel.On the recent controversy of the awarding of ICC cricket telecast rights, the channel is up in arms against the ICC for awarding the rights to its rival group backed by Rupert Murdoch. Zee executives have claimed that this decision smells of racism and that they would not sit back and except his decision and that they are consulting various legal experts to take appropriate action against the ICC. Zee had bid $666 million for the rights where as News Corp/WSG bid $550 million, which is $1 million lower than Zee‘s bid.