MediaCom, the independent media division of Grey Worldwide, has recently released the third edition of the MediaCom Ready Reckoner, a nationally compiled database.

The MediaCom Ready Reckoner is a handy pocket-sized database on media related and other general broad based information on India - demographics, population, audience size, ownership and penetration of various product categories and also availability, usage and costs of various media. The information has been collected from various recognised sources.

Speaking about the advantages of such a data collection, Harish Shriyan, senior vice-president MediaCom says: "The advantage of the MediaCom Ready Reckoner lies not just in the information that it carries but also in its presentation as the facts are data concised and highly indexed and can be viewed at a glance."

MediaCom is an independent media division of Grey Worldwide, headquartered in New York. In India it is a full service media operation wherein both media planning/strategic media development and cost effective media buying are offered as an integrated function.

Zee Telefilms said on Tuesday that it had shelved plans to float a $200-million American depository receipt (ADR) issue, to fund its proposed expansion, at least for the time being.

"I am very much in doubt about going in for the ADR issue, definitely not at this point in time," the Press Trust of India quoted a company official as saying.

On 10 April last year, the Subhash Chandra promoted media company had received the shareholders‘ nod for raising $1.5 billion through the ADR route, but had subsequently scaled this down to $200 million.

The proceeds from the issue were meant to fund Zee?s acquisitions within the media business as well as other related expansion plans linked to acquiring content and boosting its distribution network.

NDS, a News Corporation company and the leading provider of conditional access systems and interactive applications for digital pay TV, today announced it has launched the new Powered by NDS Certification Program to enable faster and seamless integration of NDS Open VideoGuard conditional access with Asian manufactured set-top boxes (STBs).

The programme, which started in Korea, also targets manufacturers in India, China and Taiwan, a company release says.

The first step of the two-stage certification programme reduces cost of integration and provides added convenience by providing a tool kit to enable the manufacturer to integrate the conditional access system prior to selecting a middleware. Manufacturers who successfully complete stage one will become Powered by NDS Certified Partners. In stage two, the manufacturer receives the VideoGuard Integrator Kit, which enables integration of NDS conditional access with all elements of the STB middleware and hardware. Upon completion of stage two, the vendor will achieve the Powered by NDS Premier Partner certification.

NDS Asia Pacific technical staff in Hong Kong, Beijing, Sydney and Bangalore provide 24/7 technical support for the Asian STB partners. The Certified Partners receive the added benefit of access to NDS markets, exclusive NDS developer tools, and dedicated NDS technical support and consulting services to facilitate expansion of their business.