Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

  • B4U and Sulekha.com create the Write Angle

    Ever tire

  • New DirectTV bird to launch tomorrow from French Guiana

    Submitted by ITV Production on Nov 26

    Direct TV which is in the thick of a merger with Echostar is going to see the addition of another satellite to its constellation when an Ariane 4 rocket (Flight 146) launches DirecTV-4S into space (26 November 9:35 pm, French Guiana Time, 27 November morning India time).
    A Boeing 601HP satellite, it is the largest of its type built by Boeing Satellite Systems (BSS) and will be the sixth Boeing-made satellite launched this year. In all, it will be the 61st Boeing 601 spacecraft launched to date built by Boeing Space and Communications, the world‘s largest satellite manufacturer.

    The Ariane 4 rocket that will take the satellite into geostationary orbit at 101 degrees West longitude carries two solid and two liquid strap-on boosters. DirectTV-4S has five antennae, and features highly focused spot beam technology, the first in the DirectTV fleet to have this capability. This technology reuses the same frequencies on multiple spot beams to reach the major television markets where DirecTV delivers the signals of local network affiliates.

    The satellite is designed to provide the DirecTV digital satellite television service with more than 300 channels of additional capacity to deliver additional local channels and to strengthen the redundancy of its existing in-orbit fleet of its earlier five satellites.

    DirecTV-4S will also be the world‘s first commercial satellite to employ high-efficiency solar arrays with triple-junction gallium arsenide solar cells built by Spectrolab a BSS subsidiary. These solar cells are called triple-junction because they employ a three-layered structure, with each layer able to capture and convert a different portion of the solar spectrum.

    The DirecTV-4S solar cells will be able to convert 24.5 percent of the sun‘s energy into electricity. The spacecraft‘s two solar arrays are together designed to deliver 8.3 kilowatts of power at the end of its 15-year design life.

    The spacecraft will carry two Ku-band payloads: spot beams for local channels, and a national beam payload. The spot beam payload will use a total of 38 traveling wave-tube amplifiers (TWTAs) ranging in power from 30 to 88 watts. The national beam payload will carry two active transponders with further capability for two active high-power transponders and six active low-power transponders.

    Once deployed, the DirecTV-4S solar arrays will stretch to more than 85 feet long from tip to tip, and its antennae will span 24.5 feet in width. The spacecraft fully fueled at launch will weigh 9,400 lbs. (4,260 kg).

    The mission is scheduled to lift off during a 38-minute launch window that opens at 9:35 p.m. local time (7:00 am, IST, 4:35 pm PST, 12:35 am GMT, 27 November) from Arianespace‘s Guiana Space Center on the northeast coast of South America on 26 November.

  • New DirectTV bird to launch tomorrow from French Guiana

    Direct TV which is in the thick of a merger with Echostar is going to see the addition of another satellite to its co

  • CABSAT 2002 in Dubai to have strong UK presence

    Submitted by ITV Production on Nov 26

    At least 20 British broadcast, cable, satellite and telecom companies will participate in the eighth Middle East International Cable, Satellite, Broadcast & Telecommunications Exhibition (CABSAT 2002) from 5-7 March.

    Organised by the Dubai World Trade Centre (DWTC) at its exhibition complex, CABSAT 2002 will offer a platform for companies and professionals across the world to make inroads into the west Asian market.

    Says DWTC international project manager Vijay Menon: "The larger UK presence at the show this year highlights the level of confidence the exhibitors have in the event and the excellent business networking opportunities the show offers in the region."

    The UK pavilion at the CABSAT 2002 will include Motorola, one of the world‘s leading mobile phone providers, which recently launched its Global Packet Radio Service (GPRS)-enabled mobile handsets in west Asia and North Africa. The GPRS service with new digital compression techniques enhances data transfer speeds more than ten times as compared to GSM technology.

    Encoda Systems will exhibit solutions for programme planning, airtime sales and multi-channel delivery, while Quantel will showcase the latest editing technologies including multi-format, multi-resolution post-production platforms. Rydex/CDT, manufacturers of telecommunication and data network cable for switching, transmission and wireless applications will exhibit their latest protocol and exchange equipment.

    Continental Microwave Ltd, CP Case, Harmonic, LSI Projects, Project Departments, Questech International, Soundcraft, Tandberg Television, TIA, Trimedia, Innovation Europe, Europe Star, Leitch Europe, Nettest LTD, Quartz, Sinclair, Tandberg Television, Trade Fair Support and Vinten Broadcast Ltd. are among the other UK companies who will be showcasing their products at the CABSAT 2002.

    168 exhibitors representing 21 countries participated in the exhibition in 2001, attracting 4,500 trade professionals from the region.

  • CABSAT 2002 in Dubai to have strong UK presence

    At least 20 British broadcast, cable, satellite and telecom companies will participate in the eighth Middle East Inte


  • China allows foreign print media in; should Indian policy
    makers do the same?

    Submitted by ITV Production on Nov 24

    Pearson, the owner of The Financial Times, the paper which has been itching to launch its India edition for the past decade but has been stopped from doing so, has managed to do so in China.

    The country that has resisted overseas media influences for years, finally opened its doors to its first overseas alliance spanning television, broadband services and publishing this week. That should give some food for thought to Indian mandarins and politicians, considering the issue of foreign direct investment (FDI) in print media. Indian bureaucrats have often cited a 1956 Cabinet decision which had decided that FDI is a no-no.

    The reason China decided to open up to Pearson: the 2008 Beijing Olympics. CTV Media, the multi media production arm of China Central Television (CCTV) has announced a joint venture with the London based media and education company. The alliance will centre on English language training as China prepares to greet the world in English at the Olympics, seven years from now.

    The new Beijing-based company, Pearson CTV Media, will provide education and consumer content across television, broadband services and publishing for China?s 350 million television households. As part of the cross media effort, CCTV will provide Pearson CTV Media with unprecedented distribution across its television network, which reaches more than one billion viewers every day.

    Considering the reach and scope of the 2008 global sports event scheduled in China, Pearson seems to have landed a winner for itself. An estimated $1 billion will be spent on sponsorship around the 2008 Olympics in Beijing. The country has more than 350 million television households and more than 400 million radio households. The total Chinese media market is worth an estimated $12 billion; the media industry is China?s fourth largest tax contributor. In the last ten years, the advertising market in China has grown to $7.5 bn.

    Pearson CTV Media will produce a range of television programming to introduce conversational English in an entertaining setting on CCTV channels. Four television series are planned with two already in development and the first to be broadcast on CCTV?s Channel 10 (education and culture) and Channel 5 (sports) from early next year. Phrase of the Day, a series of more than 250 ninety-second vignettes, each introducing an English language phrase will introduce everyday English phrases set in real life situations such as shops, hotels and taxis. It will be broadcast throughout the day.

    The Maze, the biggest contestant-based show to be screened in China?s television history. The Maze will feature teams of contestants who race through a multi-level maze and gather rewards each time they are able to read an English phrase.

    A six-part series Eyewitness China, focusing on China‘s history, art and culture, is being made for distribution around the world. Based on the award winning Eyewitness format developed by Dorling Kindersley (DK), another Pearson company, the series will combine original production with exclusive access to over 10,000 hours of footage from CCTV‘s television archives. DK will publish new companion consumer titles alongside Eyewitness China.

    According to an official release, the shows are likely to generate significant advertising and sponsorship opportunities for multinational corporations looking to promote their products in China. All television programming are to be supported with companion publishing from Pearson imprints including Longman, the world?s leading English Language Training company. Longman will publish print, online and audio courseware, and the joint venture will pilot broadband services, including self-study English language courseware. The pilots will run in Beijing housing complexes recently installed with high bandwidth internet connections.

    Pearson Broadband, the broadband television division of Pearson plc, will own 50% of the venture, with CTV Media Ltd holding a 40% stake. Cyber Solutions, a broadband and telecommunications services company based in Beijing, will hold the remaining 10%. According to CCTV officials, talks for the joint venture have been on since August 2001.

    Pearson already has a presence in India through Penguin India Publishing and Fremantle India, a production house which has been behind such TV series such as Kricket, Family Fortunes, Born Lucky, Let‘s Make a Deal and Small Talk in India

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