Starts 3rd October

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Joy Personal Care

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Mondelez India

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The Hindu

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Tata Digital

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OMD India

  • Star TV restructures top management

    In order to ensure complete integration of various divisions of Star Network and facilitate the growth of the channel

  • Four regional channels to be launched

    The Rathikant Basu promoted Broadcast India has planned to launch four encrypted regional channels--Bangla, Punjabi,

  • InCable files contempt case against ESPN; court hearing on Monday

    Submitted by ITV Production on Jan 09

    The battle between InCableNet and ESPN Software over increased subscription rates entered the courts today after the Hinduja Group MSO filed a contempt of court case against it and its managing director Manu Sawhney, and Sricharan Iyengar, V-P, distribution & affiliate sales.

    The case - filed in the chambers of Justice Patil of the Bombay High Court - was on ESPN‘s request adjourned to Monday afternoon, an InCableNet release says.

    "The contempt notice was a result of ESPN/Star Sports switching off their signals to InCableNet depriving viewers of feed with effect from the night of 5 January, 2002. The Hon‘ble Bombay High Court, had by an earlier order dated 12 June, 2001, directed switching on of the signals of ESPN/Star Sports on an additional payment of Rs 4 lakhs (400,000) per month, until further orders of the Court," the release says.

    An ESPN spokesperson said: "It is InCableNet which has approached the Hon‘ble Bombay High Court alleging that ESPN Software has committed contempt of its order. The court has granted time to ESPN to clarify its position. We would not like to comment further as the matter is sub judice."

    The standoff between the two sides (which shows no signs of letting up) arose after the MSO refused to sign on to the increased subscription package that went into effect from 1 January where the monthly tariff for the ESPN and Star Sports channels was pegged at RS 24 from the earlier RS 16.


  • Star claims excellent response for 'Kamzor Kadii Kaun'

    Submitted by ITV Production on Jan 09

    Gameshow Kaun Banega Crorepati may be singing its swan song tonight but Star Plus has been making sure that the grass does not grow beneath its feet in the 9-10pm slot.

    The channel claims that the debut of the new gameshow hosted by actress Neena Gupta Kamzor Kadii Kaun has beaten Sony‘s Kkusum and Kutumb hands down in the rating‘s sweepstakes.

    On Christmas day at 9pm KKK drew TAM ratings of 6.3 across 9 cities. Also the shows share and TVR have meant that the previous six weeks average on Tuesday‘s has doubled. As far as share is concerned it is a normal 10.7 per cent. With the show it shoots up to 21 per cent. The TVR with KKK is 6.2. Take it away and the figure is exactly half. The six weeks average audience goes up from 1.1 million to 2.1 million. KKK ranked 11th was the third most popular program on 25 December, a company release says. Kyunki Saas.... and Kahani Ghar Ghar Kii took the top two spots.

    Star also claims that for the week 23-29 December 2001 it had 40 programmes in the top 50 while no competitor featured in the top 16.

    Coming back to KKK, the question that remains is whether the show can sustain these figures. It will take a ratings figures from a few more episodes to provide one with a better idea of whether the show, which is the Indian avatar of BBC‘s The Weakest Link has clicked with the Indian junta or not. But the start has certainly been encouraging.


  • 'KBC' signs off in style... with Star promising to bring it back

    Submitted by ITV Production on Jan 09

    To mark the last episode, a coffee table book titled Amitabh Ka Khazana was released.

    After over 300 episodes on air, nearly 3000 contestants, over 500 people on the hotseat, a more than 60,000 studio audience, over 90 million phone calls, and more than Rs 260 million given away as prize money, Kaun Banega Crorepati, the show that resurrected a channel and a fading Bollywood superstar, signed off today. With a promise that it would be back.

    KBC, the show that Star licenced from Celador‘s Who wants To be a Millionaire and launched in June 2000, not only raised Star to the No. 1 position but also gave actor Amitabh Bachchan a fresh lease on superstardom.

    Said Sameer Nair, executive V-P, content & communication, Star Network: "We‘ve enjoyed every moment of the show, shooting with Amitabh Bachchan, guests stars, interacting with audiences, and basking in the unprecedented success of the show. Every, such show needs a small break and now it‘s time for Kaun Banega Crorepati too. Come, July-August, and watch out? we‘ll be back with Amitabh Bachchan and a big, brighter and bigger show."

    Whether Bachchan will be back in the hot seat if and when the show returns only time will tell; but the Big B did, during the course of the show, leave that particular issue open ended.

    And as the guest on the grand finale show, Star Plus brought back Harshvardhan Nawathe, KBC‘s first ‘crorepati‘ (10 millionaire?).

    From next week (16 January), Cinevista‘s Sanjivani, a hospital drama with actor Mohnish Behl in the lead, goes on air. And Star‘s rivals can get set for a channel stakes battle with a far more level playing field - without the Big B‘s shadow hanging over the proceedings.

  • Leo Burnett pledges itself to brand belief

    Submitted by ITV Production on Jan 09

    Leo Burnett India MD Arvind Sharma

    Global recession and changing brand management techniques have contributed to the setting up of a Brand Belief System by Leo Burnett India. The new concept is intended to get more consumers by converting them into brand loyalists by winning their belief in the product.

    The agency is investing Rs 20 million over the next six months to implement the system in the country, says MD Arvind Sharma. In addition to training and sensitising of the agency staff to the new system, the investment will cover a minority strategic stake in a new consumer research agency. The agency - Monitoring & Research Systems (MaRS) has been promoted by Raghu Roy, former president of ORG-Marg.

    While the concept of Brand Belief has been developed by Leo Burnett over the last three and a half years, MaRS has been working with the Burnett Chicago team to validate their new research tool, Brand Stock, for the Indian market. According to Roy, Brand Stock measures a completely new set of parameters, so far in the domain of ‘soft-issues‘ and could revolutionise the way clients and agencies manage brands. MaRS, says Roy, will be different from traditional consumer research agencies in that it will keep up with changing research requirements of clients and will have a large number of monitoring systems built into it as well.

    The Brand Belief System envisages putting the consumer at the center of a campaign, rather than treating him as the end target of an ad, says Sharma. "The only way brands can get consumers to stay tuned in to brands‘ commercial messages is by making a believer out of them", says national director, brand planning, Rajeev Sharma. Quoting global studies, Asia Pacific Regional Planning director John Woodward says a five per cent increase in consumer retention can result in a 25 per cent increase in profits and often even a 100 per cent growth rate.

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