Insat 3C will finally be launched tomorrow by an Ariane 4 rocket from the European spaceport of Kourou in French Guiana. The long delayed event will be telecast live by Doordarshan (DD1) from 3.45 am. The launch is scheduled at 4.23 am IST.
According to Indian space agency Isro, all the launch preparations for the indigenously built Insat 3C have been completed at the launch site. The 2,750 kg spacecraft reached Kourou on 4 December 2001 and has since undergone extensive electrical and mechanical tests. It has now been integrated with the Ariane 4 launch vehicle of Arianespace, the space agency that is partnering Isro in the venture.

Isro‘s Master Control Facility (MCF) at Hassan in Karnataka meanwhile has been fully prepared to take control of INSAT-3C as soon as it is launched into its geostationary tranfer orbit.

Arianespace officials meanwhile say that final countdown operations for its first mission of the year are now underway following the launch readiness review, which was conducted on Tuesday at the Spaceport. The review verified the "go" status of the Ariane 4 vehicle, its INSAT 3C satellite payload, the launch infrastructure at the Guiana Space Center, and the downrange tracking stations that will follow the mission‘s trajectory. Flight 147 will use an Ariane 42L version of the Ariane 4 launcher family, which is equipped with two liquid strap-on boosters added to the first stage for additional thrust during liftoff and initial ascent.

INSAT 3C has been developed and assembled by Isro, and will be placed at an orbital position of 74 deg East (over the Indian Ocean). INSAT 3C will carry 24 C-band, six extended C-band and two S-band transponders and a Mobile Satellite Service Transponder operating in S-band up-link and C-band down link frequencies, Isro officials say. It will provide telecommunications and TV coverage over the Indian subcontinent via the transponders on board.

The spacecraft will be the eighth Indian satellite orbited by Ariane launchers. The relationship between Arianespace and Isro dates back to the Ariane launch in June 1981 when the first Indian satellite, Apple was launched.

Balaji Telefilms seems set to continue its winning streak with a clutch of new serials this year, three of which will premiere on Zee and Sony within the next two months.

The production house is making its first daily comedy for Zee that will be aired some time from March 2002 in the 7:30 pm slot. Also in the pipeline is a ‘woman oriented soap‘ to be aired in the 8 pm slot on Zee in April 2002. But the first new show of the year from the Balaji stable will launch on Sony mid-February and will be a daily afternoon show. This is scheduled to be a regular family drama in the Balaji tradition, although the cast could be fresh this time, says CEO Sanjay Dosi.

The company says it is also launching a daily soap on Udaya TV in February 2002. Close on the heels of its promising Q3 results, Balaji has also announced it had hiked its rates 35 per cent for shows airing on Star Plus. Dosi says the rate hike is effective 1 January, 2002 for all four Balaji shows that are on air on Star currently.

Furthering an announcement it had earlier that it was discontinuing programming on national broadcaster Doordarshan, Balaji said it is also ending a programme for SABe TV and one programme on Vijay TV in the coming quarter.

While 21 of Balaji‘s shows continued to remain in the top 30 shows in the satellite market, the share of commissioned revenues increased from 66 per cent to 76 per cent in the quarter just ended. The share of commissioned programmes rose to 268 hours as against sponsored programmes that dipped to 144.5 hours this quarter. Fresh regional programming on the other hand saw a marked increase from 130 hours to 180 hours over the previous quarter.

The company stock meanwhile hit a new 52 week high of Rs 469 today during intra-day deals, boosted by the impressive Q3 performance. The company that has forecast a 50 per cent growth in bottomline for the next year, opened at Rs 428.45, closed at Rs 442.70.

India‘s leading fast moving consumer goods company Hindustan Lever Ltd (HLL) has said that it is increasingly focusing its marketing spends on a core group of brands that it calls the power brands.

Speaking at a press conference in Lever House in Mumbai to announce its Q3 results for 2001-2002 HLL Chairman MS Banga said the company had set aside an ad & promotion budget of Rs 8,240 million for the year. This is an increase of 18 per cent over the previous year‘s figures, he said. Of this 90 per cent has been allocated to the so-called 30 power brands.

He added that while the revenues for the firm had grown by 3.5 per cent, the power brands had shown six per cent growth in the same quarter. "Overall, the market has been in a bad way," he pointed out. "But our power brands are fundamentally stronger than they were 12 months ago."

"Our objective is to deliver directionally with the focus on certain key products," Banga said. On the big question what sort of resources the company was setting aside for advertising, he said: "Our commitment remains to drive our power brands and for that we will spend."

A point that Banga made as to which area was seeing increased ad spends should have television executives sitting up and taking notice. "We are investing in a major way on outdoor media. The growth of ad spend on outdoor media is significantly higher than other media," Banga said.

Banga said the company‘s ice-cream business was losing money as the market was not growing but said the next fiscal would see a major initiative to turn around the business.

The company was test-marketing brands among which figure Knorr rice-at-ease, and other spreads in Punjab. He added that both rural and urban India had grown to account for an equal share of revenues for the company. He was a little bearish about the return of the rural consumer, saying that things will become clearer only after the Rabi crop was harvested in March 2002. "Rural income will depend on the price-realisation that the farmer gets for his crop and that will be known in the second quarter of this year," he pointed out.

On the whole Hindustan Lever, reported a tough quarter with its October-December net profit growing a fractional 1.39 per cent at RS 4360 million from RS 4300 million in the corresponding previous quarter. Net sales were up 4.34 per cent to RS 27,630 million compared to RS 26,480 million last year. Its profit after tax (before exceptional items) rose 16.39 per cent to RS 4,999.80 million (RS 4,295.8 million).

On a year on year basis, however, HLL‘s FY01 results showed a 25.26 per cent increase in net profits to RS 16,410 million (RS 13,100 million), while sales were up 3.47 per cent, to RS 100,972 million as against RS 106,040 million.