One of themes at ICT 2002 was India as the new international hub for animation.
Pointing to the scale of the business, CEO UTV Net Solutions Biren Ghose said the worldwide animation industry is worth $ 2 billion, excluding merchandising. Of this the Asian market is worth $ 300 million with India making up only $ 3-7 million, he said. He said that China has original content and has got into mass animation production.

Ghose spoke of four growth codes:
1. Skill sets must grow in a creative manner - Pre production involves formatting and conceptualization by international clients. Then there is actual production and this is followed by post production which is done elsewhere.

2. Have world class processors - A liberal economy means that cost and output must be effective. It is no use utlising the best software if the process involved is not cost effective.

3. Branding and positioning - He gave the example of what Nasscom is doing for the IT industry. If Indian animation is to reach $ 50-100 million levels then marketing efforts have to be upscaled.

4. Hybrid content creation capability - Animation in India at the moment is vertically focussed. It needs to be able to broadbase.

According to AK Madhavan, senior V-P international business, Crest Communication, for a while now Asia has basically been providing services, which he termed as sweat. Now there is a shift happening and so intellectual capabilities can be tapped.

During the session on special effects Maya Entertainment‘s Ketan Mehta noted that over the past four to five years, films and tele serials have increasingly been using special effects. According to Mehta, big budget films spend Rs 20-30 million on special effects which constitute about 20 per cent of the content. Smaller budget films spend the same amount but animation constitutes about half the content. Then there are films which use special effects only for the credit sequences.

Mehta expects digital cinema to happen in India and China sooner than in any other part of the globe. With computer animation and digital applications increasingly becoming a part of the special effects department goals need to be identified, he said.

As far as work in this area is concerned the U.S. accounts for 48 per cent and Europe 21 per cent of the business. As far as sectors are concerned film, television and broadcast account for 42 per cent of jobs done, the gaming industry takes up 31 per cent and the Internet swallows a mere 15 per cent.

Mehta identified the lack of bandwidth as a major hindrance to the development of the industry. High bandwidth will allow foreign clients in America or Europe to monitor the work being done in India, he said. India has the cost advantage at the moment but this will not last long as the costs are rising. So quality has become paramount in importance, he said.

The four-day Information Communications and Technology (ICT) 2002 symposium that concluded on Saturday emphasised the need for the IT and entertainment industries to interconnect through synergetic linkagesOrganised by the National Association of Software and Service Companies (Nasscom), Confederation of Indian Industries (CII) and Manufacturers Association of Information Technology (MAIT) in Mumbai over four days, the symposium brought together leaders of the infotech and entertainment industries.

Among the key points that came through in the discussions:
*Nasscom, Ficci, CII to form new alliance
*Synergising strengths of infotech, entertainment industries required
*The links connecting the platform between IT and entertainment need to be sourced
*Industry implosion continues
*Everything has to be digital for convergence to happen
*Future is interactivity

Ghai also stressed the importance of education. This is why Mukta Arts has been developing its scope of operations for 21 years by procuring cutting edge equipment even though it might be costly, Ghai said. He cited the example of the Kodak Sound System used for his film Taal. Instruments being played in Madras and Hyderabad could be recorded in Mumbai. He also said that an institute for television, film and other arts - Vasliwoods International - was being set up. He added that religion and culture could be promoted through technology. He gave the example of film - The Ten Commandments - which made people aware of the virtues of Christianity.

CEO Sony Entertainment Television Kunal Dasgupta delivered the keynote address. He spoke of the need for attempting to find the links in the platform between IT and entertainment. Citing the example of Microsoft‘s Bill Gates and Apple‘s Steve Jobs, Dasgupta pointed out that at the Las Vegas Convention held last month the two tech titans had emphasised only their own strengths.

Dasgupta spoke about convergence where voice and data feeds would be combined. Everything has to be digital for convergence to happen, he said. The problem is that a lot of content in the past, be it sports broadcasts or old films is in analog form. So IT has to come up with a cheap way to convert analog to digital. IT has to figure out a way to send digital bandwidth through the analog line, he said. Dasgupta also pointed out that creating technology for high bandwidth is meaningless beyond a point. Rival China has the same problem of trying to digitize its entertainment content, he said.

Dasgupta also stressed the importance of interactivity. Kaun Banega Crorepati, the popular game show which used to air on Star Plus, would have been more impactful if the audience could play the game through their mobile phones, he pointed out. He also dismissed reports that the game show phenomenon was dead. KBC was merely the first step, according to him. Interaction will take the content to the next level. He gave examples of digital interactive entertainment all over the world. In Singapore for instance the airport has a game similar in theme to Who Wants to be a Millionaire. So people waiting for their flight can play and try to win $ 1000. In the UK if one avails of the new Sky digital package then one can follow the movement of a specific football player. Unfortunately in India a two-way addressability system is lacking. Dasgupta, however noted the popularity of SMS which has spread like wild fire.

Dasgupta proceeded to talk about the Rs 50,000 million that the government has set aside for Doordarshan in the 10th five year plan for digital terrestrial devices. This step would help devices like video on demand (VOD) and streaming media to become more active in nature.

Nasscom head Kiran Karnik said his organisation was trying to facilitate small and medium scale enterprises take off. Karnik however warned that tech wannabes needed to form a sustainable business model. Nasscom will soon start a monitoring program, Karnik said. Harish Mehta, a former chairman of Nasscom, briefly touched on the role of The Indus Entrepreneurs (TIE) - an initiative put together by Silicon Valley-based NRIs. TIE has 40 chapters all across the globe and aims to promote the spirit of entrepreneurship.

Everyone in television is talking movies. If not making them then promoting them. After the 2002‘s biggest blockbuster by a mile, Gadar, Zee Telefilms is now all set to promote Telephoto Entertainments latest film Mitr - My Friend in the US.

Mitr is southern star Revathi‘s first directorial venture and is shot largely in Freemont, US.

Telephoto informed the Bombay Stock Exchange today that the feature film, which is scheduled for worldwide release on 14 February, has made a strategic tie-up with Zee TV (USA) for the promotion of the film in the US. The music rights of Mitr have been sold to Universal Music.

It was on Monday that it was reported that Zee hopes to be the first film production company in India to make a live-cum-animation movie Bhagmati. Made with a budget of Rs 430 million, Bhagmati is slated for a May 2002 release and will be the world‘s third such film, after Who Framed Roger Rabbit and Space Jam. Bhagmati involves a team of over 100 animators who have been appointed to create over 7,00,000 animated sketches for the film. The purpose, according to Zee officials, is to make the Western audience aware of India‘s rich heritage and culture.

After the corporate and auto awards, CNBC India, the country‘s fast growing dedicated business news channel, today announced the Mutual Fund awards of the year, in association with BNP Paribas.
Zurich Asset Management, Templeton Asset Management, Templeton India Growth Fund, Pioneer ITI Bluechip Fund Growth, Pioneer ITI Bluechip Fund, K Bond 99 Wholesale Plan Growth, JM Income Fund Growth, Prudential ICICI Balanced Fund Growth, and Alliance 95 Fund Growth will walk away with the top honours at the awards function to be held in Mumbai on 13 February.

Zurich Asset Management and Templeton Asset Management bagged the top CNBC India BNP Paribas Mutual Fund of the Year awards. Zurich won the Fund House of the Year award in the one-year category, while Templeton won the Fund House of the Year award in the three-year category.

Among the open-ended equity diversified funds, Templeton India Growth Fund walked away with the award in the one-year category. The Pioneer ITI Bluechip Fund Growth was the winner in the three-year category and the Pioneer ITI Bluechip Fund was the winner in the five-year category. In the case of open-ended debt or income funds, the K Bond 99 Wholesale Plan Growth was the winner in the one-year category, while the JM Income Fund Growth was the winner in the three-year category. Among open-ended balanced funds, Prudential ICICI Balanced Fund Growth won in the one-year category and Alliance 95 Fund Growth won in the three and five-year categories.

The company, a joint venture of Television Eighteen India Ltd and CNBC Asia, has reportedly also joined hands with Standard & Poor Fund Services (S&P FS) to form a credible platform for rating the entire range of mutual funds schemes existing in the country.