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  • 'Jurassic Park' - monster movie rakes in mammoth ratings

    Submitted by ITV Production on Apr 10

    Jurassic Park, the 1994 record busting Spielberg epic that aired on Star Movies in the last week of March, has notched ratings that would make a Kyunkii? green with envy.

    According to figures put out by AC Nielsen‘s TAM ratings, a small city like Cochin has garnered TVRs of 8.18 ( C&S 15-44 yrs), beating Chennai (6.03), Bangalore (3.88), Delhi (2.75) and Mumbai (3.76).

    The figures have beaten the record set by Mummy, that aired on HBO in January this year. Mummy had drawn a TVR of 2.6 (Intam) and 2.88 (TAM). The film had made it to the top 100 shows of the week, setting a record of sorts. With a TVR of 2.98 according to Intam, Jurassic Park has managed to sneak ahead. The data collected is for all C&S homes in all 24 panels. The six metros and nine markets monitored by TAM have thrown up TVRs of over 3.4 for the C&S 4+ category.


    It still rules viewers‘ imagination - Jurassic Park continues to appeal to audiences across the country

    Figures put out by Intam are equally gushy. According to the agency, Chennai drew the highest viewership, with TVRs of 6.17 (TG C&S 4+), while Mumbai managed TVRs of 4.57. Bangalore with 4.51 and Delhi with 4.52 followed. One million plus towns in Maharashtra too had a combined TVR of 4.35 while those in Kerala had a figure of 5.63. Even small towns in Andhra Pradesh (1,00,000 to 5,00,000 population) have notched up TVRs of 0.59, the lowest managed by the movie.

    Mummy was touted as HBO‘s first big movie of the year and was surrounded by a lot of on and off air promotional activity. Star too had spared no efforts in promoting the telecast of Jurassic Park, which had a successful run in theatres nearly eight years ago. Crouching Tiger, Hidden Dragon that premiered on AXN in December 2001 earned a rating of 1.2 among Indian cable AB viewers in the top five metros, making it the top programme on international channels between 1 and 29 December, according to AXN Asia MD Todd Miller. None of these movies has however been able to break Titanic‘s record score of 8.2 (TAM data for nine main cities 4+) when the movie premiered on Star Movies on 31 December 1999.


  • 'Jurassic Park' - monster movie rakes in mammoth ratings

    Jurassic Park, the 1994 record busting Spielberg epic that aired on Star Movies in the last week of March, has notche

  • Ten Sports becomes a Casbaa member

    MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) has announced eight new memberships for the

  • Disney Online launches 'The Magic Banner'

    Disney Online, which claims to be the No.

  • Sameer Nair elevated to Star India COO

    The man who is widely regarded as the creative brain behind the rise of Star Plus to its pre-eminent position in Indi

  • Prasar Bharati revokes telecast fee hike for serial extensions

    Submitted by ITV Production on Apr 10

    The Prasar Bharati board has decided to remove the hike in telecast fee on serials getting an extension beyond the minimum 26 episodes on DD National.

    The pubcaster has also decreed that there would be a cap of 52 episodes for weekly serials and 39 weeks for daily soaps, a directive that might well spell an end to unending sagas unfolding on the small screen. According to the rate card DD circulated last year, serials on DD National were subject to a 25 per cent hike on the basic telecast fee after the 26th episode and a further 25 per cent hike after 52 episodes.

    The rationale behind the hikes was purportedly that any serial needs a few weeks to establish itself, and after 26 episodes it starts recovering the money. The global recession however has resulted in slimmer coffers for DD, with advertisers exploring options other than television commercials.

    At the Prasar Bharati meeting held this week, other issues discussed included marketing rights for DD World, issues relating to telecast rights of DD Sports and performance of AIR resources, reports say.


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