Show them the money. That is precisely what Zee group-promoted Playwin Infravest is doing. A total of Rs 60.15 million was handed out in the third draw held on 11 April.
And to make sure that the message gets through, Zee is telecasting Playwin‘s results live on Zee TV, Alpha Bangla, Kalanithi Maran‘s Sun Network channels - the Tamil language Sun TV and Kannada language Udaya - as well as Malayalam language channel Asianet between 9 and 9:30 pm.

The third draw fetched Rs 391,638 each for 139 players ("lakhpatis") whose five numbers matched the drawn numbers. The draw, announced during the new Zee show Khelo Number Khelo saw the rolling down of the Rs 50 million jackpot, in the absence of a jackpot winner. Over 100,000 players won cash prizes for getting four and three matching numbers. The other winners included 6,173 people who had four matching numbers with Rs 370 each and 97,146 winners with three numbers matching Rs 50 each.

According to Playwin officials, the week‘s draw logged in five million bets in six days compared to four million bets in the last week. The draw, announced initially during the celebrity talk show Jeena Isi Ka Naam Hai, has now shifted to Khelo Number Khelo, a game show hosted by Archana Puran Singh on Thursday evenings.

There‘s more music in the air. CNN International today announced the launch of a new weekly programme The Music Room.The show features some of the world‘s best musical talent, from unknowns to Grammy winners, performing live and explaining the inspiration behind their work, according to an official release.

Sponsored by Toyota, The Music Room features in-depth coverage of the world‘s leading artists and bands as well as a showcase of upcoming talent, joining artists on the road and in the studio while exploring their craft and inspirations, their plans and sometimes their frustrations, the release says.

The launch show of The Music Room features two of the divas of R&B, Nelly Furtado and Alicia Keys, as well as a visit to the New York home of Rob Thomas of Matchbox Twenty. International artists appearing on forthcoming shows in interviews or performing live in The Music Room studio include Moby, Michael Stipe, Hikaru Utada, Fatboy Slim, Natalie Imbruglia, Coldplay, Gorillaz, Manu Chao, The Strokes, No Doubt, Kylie Minogue, Chemical Brothers, Daft Punk, Alanis Morissette, Ja Rule, and Usher.

The Music Room is a half-hour weekly show that airs at 7 pm on Sundays reachung 172 million households around the world, the release says. Regular features of the programme include a look at rising stars and emerging talent in ‘Breaking Through‘, coverage of music from around the world in the Global Beat!, and regular visits to the world of dance and electronic music with the Beat Club feature.

The show features charts from a number of countries in the Americas, Europe and Asia as well as covering the best of the new album releases and delves deeper into the music industry and issues such as copyright piracy, artists‘ relationships with record labels and the latest technology. The programme will also be visiting festivals around the world over the next few months, including the Caracas Pop Festival and the Winter Music Conference in Miami (the top gathering for DJs and dance music).

Anchoring The Music Room is 24-year-old Sasha Rionda, a Swiss Mexican who speaks Spanish, English, German and French. Prior to joining ‘The Music Room‘ in March 2002, Rionda was a correspondent for the Latin American network Cinecanal for whom she reported from New York and Las Vegas. She has also appeared as a guest host for the Wild On the Beach Australia program on the North American entertainment network E!

The Music Room is also backed by a dedicated website, www.CNN.com/themusicroom, featuring special articles on the artists appearing in the show, background information, biographies and program details.