Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

  • IBF issues ultimatum to advertisers on service tax

    MUMBAI:After discussions with a few "big advertisers" that seem to be going on and on with no resolution in sight, th

  • BBC tries a 'different' take to promote 'Business Bizarre'

    MUMBAI: A business programme with a difference.

  • Anti-broadcaster slogans raised at pro-CAS demonstration in capitals

    Submitted by ITV Production on Jul 19, 2002

    NEW DELHI: A protest demonstration called by the Consumer Action Network (CAN) highlighting the "consumer‘s point of view" on the issue of conditional access systems (CAS) in central Delhi today saw anti- broadcaster slogans being raised
    The demonstrators also expressed their ire at the government for dragging its feet on clearing the amendments to the Cable TV (Networks) Regulation Act that will facilitate implementation of CAS. The Rajya Sabha (Upper House) has still to clear the Cable TV (Networks) Amendment Bill 2002. Lacking a majority in the Upper House, the government needs to to evolve a consensus around the bill if it has to get it passed.

    Meanwhile, the press conference called today by the Delhi-based National Cable and Telecom Association (NCTA) to highlight the inadequacy of the government in enacting the CAS legislation turned out to be a tame affair with all the speakers re-iterating that the technology sought to be implemented is good and cannot be so easily tampered with as has been alleged.

    A certain section of the broadcast industry has alleged that the analog set top box, central to the CAS rollout, can easily be tampered with and hence the issue of piracy of signals cannot be addressed through the present CAS system the government seeks to implement.

  • DD seals ICC cricket terrestrial telecast deal; WSN to handle air time sales

    Submitted by ITV Production on Jul 19, 2002

    MUMBAI: Sony Entertainment Television, which has the cable and satellite telecast rights for all ICC cricket tournaments including the next two World Cups, has a serious fight on its hands for the advertising pie from national broadcaster Doordarshan, which has secured the terrestrial rights for the ICC World Cup cricket tournaments.

    As per the terms of the acceptance letter that came in this evening from World Sport Nimbus on behalf of Rupert Murdoch‘s News Corp subsidiary Global Cricket Corporation, the GCC has reached a revenue-share agreement with Doordarshan whereby advertising revenues will be split on a 80:20 basis. This was confirmed to indiantelevision.com by a senior official of pubcaster Prasar Bharati today. The deal was actually reached last evening though.

    World Sport Nimbus (WSN) will not only be handling marketing and ad sales for DD, it will also be the producer of all the shows that are developed around the events. As for the matches themselves, it is responsible for the technical arrangements and will produce and deliver the signal to Doordarshan at its uplinking facility.

    Three DD channels - DD1, DD Metro and DD Sports - will be used as platforms to push the cricket. While, the actual match telecast will be on DD1, what is envisaged is programming around cricket that will run year-round but will build up in intensity as each individual tournament draws near.

    According to sources, WSN will be running vignettes and interstitials on DD1, programming through the week on DD Metro and weekend programming on DD Sports.

    One advantage (which will allow for seamless programming on match day) as far as pushing ad sales is concerned is that DD has guaranteed that all news bulletins will be shifted to DD Metro, sources say. Before each game there will be a one-hour pre-match special as well as a post-match half-hour wrap that WSN will produce.

    And in what should serve as a notice to Sony, DD has already got on board big spenders Pepsi, Hero Honda and South Korean electronics major LG as advertisers. All three are World Cup sponsors.

    It is clearly a win-win situation for DD as it has negotiated a guaranteed revenue for each of the World Cup matches it telecasts. This ranges from Rs 7.5 million for the early rounds to Rs 17.5 million for the semis and the finals.

    The revenue-share deal between GCC and Doordarshan calls for telecast of 15-18 of the total 54 matches in each of the World Cups. These will include all India matches, the semi-finals and the finals, as well as the Super Six matches involving the best teams. In the Champions Trophy or Mini-World Cup Series, DD will telecast live 8-10 of the 15 matches.

  • MTV breaks Bollywood bastion with 'Bas Yun Hi'

    MUMBAI: MTV is getting into film production with Bas Yun Hi, a maiden venture of the new production house Bandra West

  • 9th CASBAA convention to focus on core business values of Asian pay-TV industry

    SINGAPORE:The ninth annual convention of the Cable & Satellite Broadcasting Association of Asia (CASBAA), schedul

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