The man has come of age
When Peter Mukerjea took over as Star TV India chief from R Basu in 1999 nobody thought he would in
The two babe-in-the-wood channels blanked out yesterday on the day of their launch for a cumulative period of 45 minutes. The first black out came between 9:30 and 10 pm and was followed by another shutdown between 11 and 11:15 pm. The channels are being beamed off.
Zee TV officials are looking into the development. However, Asiasat officials point out that an unknown carrier barged in on the same frequency of the two chanels leading to their disappearce. However, they add that they have not been able to ascertain who it was and whether the interfering transmission was intentional or accidental.
Sources, however, indicate that there was a problem during the transmission of the channels, which could be attributed to a mismatch of the symbol rate at which the transmission was being done and the symbol rate at which the Philips boxes - which are being used receive the two digital channels - were set. That resulted in a blackout.
Two English entertainment channels were launched on 15 March by Zee Telefilms chairman Subhash Chandra and Chief Executive R.K. Singh in Mumbai. Zee Movies and Zee English will be offering fierce competition to Star World, Star Movies and HBO. Or at least so hopes the Zee Telefilms management.
The two channels are aiming at the niche but relatively large English speaking and understanding audiences in India and also lovers of B-grade movies and some up-to-date series from the US market. The launch coincides with the launch of the preview broadcast of global movie champ HBO over India.
Zee English and Zee Movies are free to air currently but will be encrypted as part of the Zee digital bouquet. The company is bringing in a small batch of Philips IRDs to seed the market until the transition to a digital bouquet.
Both the channels are airing a mix of eighties, nineties, and even the most recent season‘s programming from the US. On offer are series such as ER, Friends, The David Letterman show, Here‘s Lucy, Central Park West, Three‘s Company, Charlie Chaplin, Twilight Zone etc on Zee English.
In a bid to raise the hackles of Zee TV‘s former partner Star TV, the programming team has decided to air the consignment of Friends episodes it has the rights to just half an hour before it is aired on Star World.
The software for Zee Movies has been acquired from MGM, Pearson, Carlton, Fremantle, Diskovery, and Passport International. Some of the titles on offer include: Quest, Kazaam, Evil Dead, Leon.
Chandra points out that there will be a dedicated effort from the Zee Telefilms programming team to produce English language software which will find a market internationally. "Instead of importing software from foreign countries, we will develop our own content which will find buyers not only in India but also in the global village," he says.
Singh believes that the two English channels will break even in the next two to three years like any other Hindi entertainment channel.
Will he have to eat his words in two years time?
"Unlikely," says Chandra. "Ultimately it will be the consumer who will decide. And we are confident we will help him decide in our favour."
Prabhat, the Marathi channel, will be launching another regional channel on 4 April 2000. The channel called Suprabhat will have 4 hours of original programming which will be repeated throughout the day. It is being beamed off a Thaicom-3 transponder, the same one off which Prabhat is being beamed off.
The channel was on the brink of a shut down and had not been able to make payments to producers who were providing them with software. But since then an angel has stepped in and is said to be willing to back the group that has set up the channel to the hilt. A film director and producer has additionally been brought in on the company‘s board following the angel‘s entry.
With cash in hand, Deepak Agarwala, Anand Rangaswamy, Anil Shetty, Ajinkya Deo - the promoters of the channel - have been pouring it all into the Kannada service. A programming head has been hired in Banglaore and the gameplan is to launch Suprabhat by 4 April. The only thing that is to be seen is that if the channel is geared up to compete with the well established Kannada channel, Udaya, from the Sun stable.
Murdoch mania still is hot in town as speculation about what he really intends to do in the Indian market rising to a fever pitch. He had a rash of meetings on 14 March with top brass industrialists and other prominent political personalities.
Maharashtra Chief Minister Vilasrao Deshmukh and he discussed the possibilities of investment in the Infotech and telecom area. Ministerial sources disclosed his intentions to set up a state-of-the-art fibre optic telecom carrier network in Mumbai. A possible partner for this project is InCable which has been laying a fibre optic network in the city. Star TV does not have any investments in cable TV distribution, having sold out its holdings in Siticable to Zee TV. The fibre optic project will l cater to Murdoch‘s Infotech dreams in India and facilitate e-commerce and e-education and create tremendous job opportunities, ministerial sources said.
Murdoch also met up with MTNL and VSNL executives at the Ministerial meeting. MTNL, the state telecom provider MTNL which has a strong optic-fibre backbone and Hughes Ispat which also is rolling out its network over the city.
It is now the time of Delhi for big announcements where Murdoch will hold high-profile meetings.
News Corp Chairman Rupert Murdoch seems to have made a lot out of his Mumbai visit. The media baron held a series of meetings in Mumbai. He touched base with his old friends, colleagues, to-be business partners, ex-partners, and important local political heavyweights.
On Tuesday morning, he had a meeting with Chief Minister Vilasrao Deshmukh, wherein he reiterated his commitment to further his investments in Maharashtra, and also voiced his interest in taking part in the information technology revolution that the new NCP government is trying to bring into the state. The meeting was followed by an impromptu press conference.
The previous day he had meetings with petrochemical and telecom baron Dhirubhai Ambani, his old partner turned rival Subhash Chandra, and the Baramati badshah and leader of the National Congress Party Sharad Pawar, apart from the Star TV staff.
Reportedly, the meeting with Subhash Chandra was a courtesy call and no business was discussed. A large part of his day was spent at the Star TV office in Andheri. He is also seriously considering Sam Pitroda‘s WorldTel venture of spreading cyber cafes all over the country at par with the STD booths.
He is expected to meet Ratan Tata who recently announced his Infotech plans. Discussions could cover a Joint venture whereby Murdoch would provide content for Tata‘s IT network. Murdoch‘s agenda also includes meetings with Ashok Hinduja, Remi Hinduja and his old friend Nusli Wadia. The Hinduja-run cable network IN CableNet could do business with News Corp as IN Cablenet needs content and News Corp needs distribution. This can tackle the threat from the Zee group which owns SitiCable and which also has the content power.
The media giant, earlier, was pretty impressed with Bangalore city. He had held preliminary talks with some portals and he is expected to fund a couple of ventures. One on the list includes a portal by the Pradip Kar owned Microland Group and the other is a Bangalore-centric portal Explocity.com. Murdoch also announced that Bangalore might be the second city to have a production studio apart from Mumbai.
Murdoch will fly to Delhi from Mumbai and is slated to meet the Prime Minister, the Infotech Minister Pramod Mahajan apart from attending the "Janata Ki Adalat" bash in the capital.
The shrewd businessman has made sure to make the most out of his India trip and he is expected to make big announcements within a few
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