Ageless rockers Aerosmith will be the next honoree at MTV‘s second annual music tribute event, mtvICON. The inaugural mtvICON celebrated the career of Janet Jackson in March 200 I. mtvICON honors one band or recording artist a year for their contributions to music, music video, and pop culture.
MtvICON: Aerosmith will tape in Los Angeles on 14 April, 2002 and air on MTV 17 April from 9-10:30 pm (ET/PT). The special program will feature performances and testimonials fi.om artists and celebrities who have been influenced by the band, their music, and their videos. Kid Rock, Pink, and others are scheduled to honor Aerosmith, with their musical interpretations of signature Aerosmith songs before a packed house. In addition, last year‘s honoree Janet Jackson will take the stage to open this year‘s show with a testimonial. For the finale, Aerosmith will take the stage.

Aerosmith has made 32 music videos throughout their career, including the seminal Walk This Way, Dude Looks Like a Lady, Crazy, Janie‘s Got A Gun, Jaded and many more. The band has been honored with 37 MTV Video Music Awards nominations, winning 10 times, including a moon-man for their video "Cryin‘," which was voted the "#1 All Time Favorite Video" by MTV viewers in 1994.

"Aerosmith is one of those very few bands whose influence pre-dates and spans the entire history of MTV," commented Brian Graden, president of entertainment, MTV, MTV2 and MTV.com. "They have become a fixture at the network, and we are thrilled to be able to honor them in this fashion for their continuing contributions to music and music video."

"Aerosmith is one of those very few bands whose influence pre-dates and spans the entire history of MTV," commented Brian Graden, president of entertainment, MTV, MTV2 and MTV.com. "They have become a fixture at the network, and we are thrilled to be able to honor them in this fashion for their continuing contributions to music and music video."

Building on the success of Qalam 2001, a two-day creative writing workshop held in December 2001, television services company Indian Television Dot Com Pvt. Ltd takes its vision of providing a forum for the industry to discuss issues critical to the business to the next level.
India?s first TV air time forum ?Ad-Wise? 2002, a day-long meeting ground to understand the various issues impacting the business of TV air time, is being held in Mumbai (MayFair Rooms, Worli) tomorrow. The theme of the forum is ?Future Shock: The Road Ahead? and is targeted at professionals from broadcasters who sell air time, media planners and buyers from ad agencies and media concessionaires, and at marketers.

A cross section of television, advertising, media, research and marketing professionals are slated to come and share their views at Ad-Wise 2002. Among them: Raj Nayak, executive vice-president, Star India, Abraham Thomas, ad sales head Sony Entertainment, TAM India CEO LV Krishnan , Initiative Media CEO Ashish Bhasin, Mindshare Fulcrum CEO Vikram Sakhuja, and Eureka Forbes COO SK Palekar, to name a few.

SET India CEO Kunal Dasgupta is delivering the keynote address. According to Dasgupta, Ad-Wise 2002 is a forum whose time has come. ?India?s television channels are dependent mainly on advertising for their sustenance,? says Dasgupta. ?And there are many issues that need to be discussed amongst the various constituents. Ad-Wise 2002 should serve as a platform for that.?

Nayak echoes that sentiment saying: "It is sad that in spite of being an industry dealing in thousands of crores, there is no authentic source of TV Spend. How do media independents who work on 2 - 2.5 per cent commission take an exposure of crores of rupees where clients do not pay on time? Why are brand managers becoming salesmen? Ad-Wise 2002 should throw up a lot of interesting issues.?

Ad-Wise 2002 is supported by both Star India and Sony Entertainment. MTV India, Sabe TV, Turner International are other broadcasters who have put their might behind it.

Close to 250 professionals involved in air time sales for television, media planning and buying, research and in marketing are slated to attend Ad-Wise 2002.