CNBC India has instituted the equivalent of the Oscars for the Indian automotive industry.

The annual awards will reward excellence in car manufacturing in India and provide vital car buying information to the Indian consumer. The awards ceremony will be held in New Delhi on 14 January 2002. While the awards in the first year will focus on passenger cars, the scope will be widened in the coming years. The awards are being jointly given along with Autocar, the magazine for the auto industry.

A jury of 17 experts with a vast experience in the field of evaluating cars, including car designer Dilip Chhabria, leading auto historian Manvendra Singh, India?s leading female driver Navaz Bhathena, Indian National Rally champion N Leelakrishnan, Autocar editor Hormazd Sorabjee, associate editor Shapur Kotwal and Rajeev Khanna. The jury will be helped in its analysis by Autocar?s database on car performances aggregated from car tests through the year. They will then assess the vehicles and rank them in relation to their rivals. A Car of The Year award is also scheduled to be given away, among the different categories.

CNBC CEO Harish Chawla surmises the importance of the awards thus: "For CNBC, the launch of the auto awards has special significance. Historically, the fortunes of world economies have been closely intertwined with those of the automotive industry. This industry has served as the quintessential barometer of industrial production and consumption - two drivers of economic growth. These awards underline CNBC?s commitment to providing essential business insights and supporting the establishment of standards in leading industrial sectors."

While the Mercedes Benz C Class, Opel Corsa Swing, Hyundai Sonata and Honda Accord figure among the list of eligibles, stringent criteria have been laid down for the awards. These include - fitness, relevance to Indian market, value for money, design and styling, space, comfort and practicality, engine and performance, and overall safety.

The chosen cars shortlisted for the awards will be driven over thousands of kilometers to evaluate these parameters, CNBC officials say.

For those tired of the eternal "saas bahu" tangles, there?s good news from the action front. AXN claims that two of its reality shows currently being aired in India have smashed records in the US.

The two shows from the Columbia Tristar stable, Survivor Africa and Crime Scene Investigation (CSI), have been voted number one and five respectively on the US charts, claims the channel. Both shows will close to sensational ends this month. CSI is a drama about a passionate team of forensic investigators trained to solve mysterious and seemingly unsolvable crimes by examining and assessing the evidence at the scene of the crime.

CSI has been nominated for a Golden Globe award for best dramatic television series. The critically acclaimed series, which has become the best performing show in its primetime slot in the US and the highest ranked new drama of the season, has also won numerous other accolades including ?Best New Series of the year? in the 2001 TV Guide Awards.

Survivor Africa is all about pushing participants? physical and mental endurance to the limits in a challenging and excruciatingly intimidating environment. Sixteen strangers stranded on a difficult and dangerous terrain, battle it out in a game of wits, grit, deception and determination, in an edge-of-the-seat entertainment for the audience.

SET senior vice president, franchise channels and distribution Shantonu Aditya says more such shows are in the pipeline in the coming year.

Reliability in the peoplemeter system is what the industry is crying for and US-based Arbitron Inc. is promising just that. It has successfully completed the first phase of the Portable People Meter (PPM) US market trial with the release of a third round of ratings comparisons for its new television, cable and radio audience measurement system.

Compared to ratings reported by current TV and radio audience measurement systems, the PPM reports higher total-day average quarter-hour (AQH) estimates for consumer use of electronic media - radio, TV and cable, a company release says. According to its findings, this new ratings technology is capable of tracking media exposure missed by today?s generation of TV and radio ratings methods.

"Our success in the first phase of the US market trial keeps us on a fast track to deploy the Portable People Meter in local markets across the United States," said Marshall Snyder, president, Worldwide Portable People Meter Development, Arbitron Inc. "By the second quarter of 2002, the industry will have the first direct comparisons of PPM audience estimates for individual radio and TV stations as well as cable networks. This is the information our customers have been looking forward to as they prepare to use a new way of measuring radio, television and cable audiences."

The PPM has been undergoing US market trials within the Philadelphia TV market since December 2000. The next phase in Arbitron?s demonstration of the PPM is to expand the sample to at least 1,500 people across the entire Philadelphia designated market area beginning January 2002. The increased sample size in the second phase of the trial will allow direct comparisons of audiences for individual radio stations and formats, TV stations and cable networks. Reports say $ 100 million is the investment going into the project.

Nielsen Media Research is providing financial support and its television survey research expertise in this trial of the PPM. Nielsen also has an option to join Arbitron in the commercial deployment of the Arbitron PPM in the US.

The PPM is a pager-sized device that is carried by consumers. It automatically detects inaudible codes that TV and radio broadcasters as well as cable networks embed in the audio portion of their programming using encoders provided by Arbitron. At the end of each day, the survey participants place the meters into base stations that recharge the devices and send the collected codes to Arbitron for tabulation. The meters are equipped with a motion sensor that allows Arbitron to monitor the compliance of the PPM survey participants every day - a quality control feature unique to the Arbitron PPM in the realm of media research, the company claims.

Queried as to the practical possibilities of such a technology becoming the industry norm, LV Krishnan , CEO, TAM India, a joint venture between AC Nielsen and IMRB, said while improvements in the ratings system was what everyone wanted, whether it was practically implementable was the key. There were a number of companies working on new technologies and products to provide ratings data but the problem so far has been the cost factor, he pointed out.

Elaborating, he said despite India being a much younger television market its ratings were based on the people meter system (TAM has 3,454 meters installed across 27 cities and towns while ORG MARG?s INTAM coverage is based on 3,637 meters in 29 cities). The US has around 6,000 meters but they sample only roughly half the TV viewing spectrum. In the smaller interior centres it is still the diary notation system (quite outdated) which is used to register programme viewing habits, he points out, indicating that the cost factor is what prevents the whole of the US being under the peoplemeter system.