MUMBAI: With Kagaz Ki Kashti (KKK), the new daily soap to set sail on Sahara TV, Bhagyashree has adorned the role of creative head and hubby Himalaya that of producer.

A still from the forthcoming Kagaz Ki kashti The soap which has three K?s( the most popular and deemed auspicious letter nowadays)claims to be different from the ongoing saas-bahu sagas currently on air. The story revolves around Arti (played by Bhagyashree), a small town girl whose childhood sweetheart returns from the US with a girlfriend, thus forming the predictable love triangle. The story goes on to focus on Arti?s battle to win him over and the many challenges she faces. Apart from being packed with the usual twists of heartaches, family melodrama and the likes, the serial?s USP are songs created especially to add glamour and depth to the serial.

"The title has been inspired by the evergreen ghazal kagaz ki kashti by Jagjit Singh and Chitra Singh as it brings out the essence of the serial. We are trying to show how each and every individual nurtures some childhood dream and how one is forced to change oneself, to adapt to the surroundings, sometimes turning into individuals one really doesn?t want to," says Bhagyashree. " We hope that the serial will be able to garner an impressive viewership for the channel, just like some soaps have managed for channels like Star and Zee " she adds.

Kagaz Ki Kashti,s a soap based on human relationships.

The soap has an impressive star cast like Govind Namdeo, Salim Shah, Maru Sheikh, Rajiv Varma and Ritu Raj to name a few.

" We endeavour to show love in all its colours. It emphasises the love and affection that exists between a father and a daughter, siblings , husband and wife , family members etc and how in spite of their many differences , they are always there for their loved ones in times of need," says KKK producer Himalaya."Though the original concept is mine , the screenplay and dialogues have been written by Parveen Sethi, " he adds.

A still from Kagaz Ki kashti, a family drama.

"Each and every character of the serial is well etched and has an important role to play. Not one character can claim that his or her role is in any way less significant than the other. They are characters the audience will be able to identify with ,they are characters with shades of grey and not the usual black and white," claims Bhagyashree.

Eutelsat, one of the world?s leading satellite operators claims to have finished 2001 by clocking up over 1,000 television channels on its satellites.

In 1983 channels like Sky Channel were the first clients to sign up for its capacity. Today Eutelsat is used by broadcasters such as BBC, Canal +, TPS, RAI, Eurosport, Bloomberg and CNN.

Eutelsat?s recent penetration survey revealed that of the 122 million TV homes in Europe, North Africa and the Middle East equipped for cable and satellite reception, 98 million are watching programmes delivered by its Hot Bird and EuroBird satellites.

Out of over 1,000 TV channels delivered through Eutelsat?s capacity on 21 satellites, over 970 are digital. Atlantic Bird 2 a new satellite was launched in October. So Eutelsat is delivering specially pre-packaged broadcast digital television programming for cable networks.

Next year the company will launch new broadcasting satellites Hot Bird 6 and 7. This will improve the in-orbit sparing capability at 13 degrees East and expand the capacity dedicated to coverage of Africa and available for the opening of new markets. In addition to its Ku-band missions, Hot Bird 6 will also enable new services through its enhanced Skyplex capability and its Ka-band transponder capacity.

Eutelsat CEO Giuliano Berretta said: "Satellites and digital technology have fundamentally changed the media landscape by opening up possibilities for thematic, regional and interactive programming, thereby dramatically enhancing consumer choice. New levels of compression, combined with our upcoming new television satellites will open a new chapter in broadcasting that will further empower consumers."

Eutelsat S.A. is one of the world?s leading providers of satellite communications solutions. With a fleet of 18 satellites and additional capacity on three other satellites Eutelsat provides coverage across four continents, encompassing Europe, the Middle East, Africa, south-west Asia and North and South America. Six satellites are under construction with launches planned over the next two years. Eutelsat?s satellite infrastructure gives it the flexibility to combine TV and radio services, rapid Internet access, multimedia entertainment, corporate network solutions and IP and non-IP business applications.

From its strategic Hot Bird orbital position and other orbital positions, Eutelsat transmits 1,019 television and 550 radio stations to 98 million households via cable or direct-to-home with 41 per cent of capacity dedicated to IP and non-IP network applications.