Motion pictures seem to be the only new Nimbus venture that has taken off with a measure of success in the last couple of years.
While plans to launch TV channels and portals have been stuck for various reasons, movies may well be the next ace up the company‘s sleeve as it unleashes six Hindi, regional and international film productions in the next two years.

The company reportedly sunk in approximately Rs 79 million in the motion picture business as in initial investment.

The Sanjay Dutt starrer Sarhad Paar, announced in late 1999, is finally taking shape. To be launched on 20 February, the film is to be directed by Raman Kumar and is co-scripted by Akash Khurana, Nimbus chief operating officer, movies and music.

According to Khurana, Nimbus Motion Pictures will encompass multi-genre, multi-budget and multi-language movies. As with its television content, which Nimbus produces in eight Indian languages, the movie division too has adopted a portfolio approach with films being made in six different languages.

The company has firmed up plans for six Hindi and regional language films to be released within two years. Also on the cards is an international production, an English film that will boast a foreign crew and cast. To be launched by September 2002, it will be an erotic thriller and is to be shot entirely in Goa. Khurana says Nimbus is tying up with a major production house in the US for this venture, which is slated as an independent film and will not be shot in studio format.

The motion picture division that was activated in early 2000 with the launch of a Marathi film, Ek Hoti Waadi, is looking towards an annual turnover of Rs 200 million. Nimbus, says Khurana, is also planning to enter the telefilm arena, but is waiting for "the economic climate to improve, and projects get more affordable for channels."

Even as Sarhad Paar takes shape, a Telugu film to be directed by Suresh Krishnan will be kicked off by July 2002. Also in the pipeline are a Bengali and an Oriya film, which will be launched later this year.

Ek Hoti Waadi, the small budget Marathi film that marked Nimbus‘ entry into film production, was released in Pune on 8 February and will be released later this month in suburban Mumbai. The film is slated for release in the state interiors from April onwards. The film, which Khurana claims has received a good response in Pune, bagged six awards (picture, actor, actress, story, music and lyrics) at the recently held Alpha Gaurav Puraskar in Mumbai.

In late 1999 when the company declared its intention to go public, it had issued a propectus in which Nimbus chairman Harish Thawani said that the company had taken a policy decision that not more than five per cent of the company‘s investible funds at any time will have an exposure in the motion picture content industry.

The company had also planned on launching a community portal, a movie related vortal, entering the FM radio fray and launching two TV channels, one of them to be christened showbiz TV, apart from starting a motion picture division. The others are yet to take off, however.

Looks like the common assumption that ESPN Star Sports will be airing the India telecast of next year‘s Cricket World Cup in South Africa may be proved presumptuous. And Sony Entertainment Television‘s MAX channel may yet have some cricket worth showcasing.

SET yesterday issued a release that it was in advanced negotiations with Global Cricket Corporation (GCC) & World Sport Nimbus (WSN) for acquiring the Indian television rights to broadcast a six-year package of ICC (International Cricket Council) cricket championships including the ICC Cricket World Cups in 2003 and 2007.

"GCC/WSN and SET are confident they will successfully conclude this transaction and hope to be in a position to make a formal announcement next month," the release says.

It may be recalled that the worldwide rights for television, Internet and sponsorship for a seven year period that includes the 2003 and 2007 cricket World Cups was won in mid-2000 by World Sports Group, along with Rupert Murdoch‘s News Corp through a joint bid. The combine won the rights for a minimum guarantee of $550 million after a fierce bidding war with Subhash Chandra‘s Zee Telefilms.

The GCC is a joint venture between WSG and News Corp and is managing the commercial programme for the ICC Cricket World Cup 2003.

The main question of course is what sum will SET chief executive Kunal Dasgupta be willing to pay to secure the rights.

The Hallmark channel may be struggling to find an audience in India but in America the story is different. Hallmark Channel has once again outranked all ad-supported cable and broadcast networks in time spent viewing growth in prime time, an official release states.

The channel has positioned itself as the network consumers are turning to for high-quality programming that is engaging, compelling and relevant. The release states that during the fourth quarter of last year (October, November, December 2002) Hallmark Channel US increased its "time spent viewing" (94 minutes vs. 74 minutes) representing a 27 per cent increase over its fourth quarter 2000 results. The network was followed by the Lifetime and TVLand networks.

Earlier, Hallmark claimed to have ranked number one with a 35 per cent increase in "time spent viewing" growth in third quarter 2001 (third quarter 2001 vs. third quarter 2000).

The figures were calculated by Nielsen Total Activity Report (fourth quarter 2001 vs. fourth quarter 2000, 10/1-12/30/01 vs. 10/2-12/31/00).

Hallmark Channel is a 24-hour television network that provides entertainment programming to a national audience of nearly 44 million subscribers, the release states. The programme service is distributed through 1,700 cable systems, DirecTV (Channel 312) and EchoStar (DISH Channel 185) direct-to-home satellite services and C-Band dish owners across America. Hallmark claims that its combined channels reach 83 million subscribers globally.

ViaSat has reported record sales and earnings for its third quarter of fiscal year 2002, ended 31 December, 2001. ViaSat claims to produce advanced digital satellite telecommunications and wireless signal processing equipment for commercial and government markets. It claims to be a market leader in Ka-band satellite systems, from user terminals to large gateways for both geosynchronous and low earth orbit systems. It has field offices in India, China, Boston, the United Kingdom, Australia.

Sales for the quarter were $50.1 million compared to $43.1 million for the comparable quarter last year, a 16.2 per cent increase. Net income, which includes the effects of acquisition charges, for the third quarter of fiscal year 2002 decreased 11 per cent to $2.4 million compared to net income of $2.7 million for the third quarter of the prior year. Sales increased 24.3 per cent to $148.4 million for the nine months ended December 31, 2001, compared to $119.4 million in sales for the same period last year.

Business Highlights include:

1. ViaSat reached agreement and subsequently completed the acquisition of US Monolithics (USM) for approximately $30 million in cash and stock. USM is a designer of proprietary gallium arsenide millimeter wave Integrated Circuits (MMICs) with strong capabilities in the packaging and integration of subsystems including power amplifiers, block upconverters and entire transceivers, especially in complex high-frequency applications. USM is expected to improve ViaSat‘s margins on existing product lines, as well as on large broadband opportunities that ViaSat is pursuing.

2. Although selected in February 2001, this quarter ViaSat received an order from Boeing for the development and initial production quantities of the receive and transmit subsystem for the Connexion by Boeing broadband Internet and data communication service. Also during the quarter, ViaSat delivered initial production units to the venture, in support of two-way broadband demonstrations for their customers, including private aircraft owners and agencies of the United States government.