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  • AXN claims crossing 30 million subscription mark for Asia

    Submitted by ITV Production on Jun 27, 2002

    With just under three months to go before it officially turns 5, action-adventure channel AXN states it now has over 30 million subscriber households in Asia.
    Recent launches on Malaysia‘s ASTRO and Pakistan‘s Leo Communications platforms, and significant subscription increases in key Asian markets, have contributed to the network‘s robust growth in Asia. Include China, where it is seen in 40 million households on day-part basis, and AXN Asia‘s regional distribution is over 70 million, a company release says.

    "Cable television viewers and cable operators across Asia know that for the best in action-adventure programming, there is only one choice - AXN," said Todd Miller, AXN‘s managing director. "The buzz, which first came to Asia in the thick of the economic crisis in 1997, is now a resounding beat that‘s sounded across the region."

    Launched on 21 September 1997, AXN - a Columbia Tristar International Television / Sony Pictures Entertainment channel - has experienced a steady upward momentum in regional distribution, making it one of the widest distributed and fastest growing regional cable and satellite channels in Asia, the release says.

    "AXN‘s brand awareness has grown from strength to strength, with an undeniable shift in the perception of AXN amongst viewers, key decision makers and media planners" said Miller. "Recent events like the Hong Kong AXN Challenge, the Nokia Urban Challenge, the Action Movie Festivals, and the annual Anime Festivals have attracted hundreds of thousands of viewers from across the region, giving them the opportunity to live the attitudinally 20-something AXN lifestyle, while our programs are now subjects of regular water cooler conversations."

    Miller also explained that the channel‘s growth was boosted by its burgeoning on-air and production capabilities, which now give viewers and advertisers more localised content, promos and vignettes. Last year‘s original Crouching Tiger, Hidden Dragon promos took home the Promax and BDA Asia 2001‘s Silver award for Funniest Spot, while locally-produced channel promos - depicting people who ‘get the buzz‘ - will be launched next week Asia-wide on AXN‘s three feeds.

    "For AXN, the arrow points only one way - upwards," concluded Miller.

  • Speculation rife that Mahajan to replace Swaraj as I&B minister

    Submitted by ITV Production on Jun 27, 2002

    Speculation is rife in the Capital that in the impending reshuffle of the Union Cabinet which Prime Minister AB Vajpayee is slated to undertake over the weekend to be announced around 1 July, information and broadcasting minister Sushma Swaraj may be relieved of her present responsibilities and entrusted with new work.

    I&B minister Sushma Swaraj. Is she in or out?

    Political sources told indiantelevision.com that the front-runner for the I&B minister‘s post is information technology, telecommunications and parliamentary affairs minister Pramod Mahajan.

    "But if Mahajan is given the additional responsibility of I&B ministry also, which will translate into a true "convergence ministry" of sorts, then he is likely to shed the parliamentary affairs portfolio," a political source close to the Prime Minister said.Though Mahajan has held the I&B portfolio earlier too, but if Swaraj exits from the present ministry to take up party work or other responsibilities, then the fate of several issues relating to media will become unknown.

    In the forefront is the issue of conditional access system (CAS) that Swaraj had been pushing through opposing legislators and political rivals passionately.

    The Bill relating to the amendments to the Cable TV (Networks) Regulation Act 1995, which will pave the way for final implementation of CAS in phases in the country, has been passed by Lok Sabha (the Lower House of Indian Parliament). But awaits the Rajya Sabha‘s (Upper House) okay that was earlier expected during the monsoon session of Parliament, beginning 15 July.

    IT, telecommunications and parliamentary affairs minister Pramod Mahajan. Eyeing the I&B portfolio as well?


    "If in the reshuffle Mrs Swaraj is shunted out of the I&B ministry (which as a stand alone ministry has been steadily losing its relevance in the era of convergence being piloted by the telecom sector), then the CAS issue may be buried and forgotten," said an independent cable operator in New Delhi.

    It is well known that amongst those few who had raised their voices against CAS is Mahajan.

    Political sources also say that in private, of late, Swaraj has been "thinking aloud that the human resources development ministry" would not be a bad place for her to go after the I&B ministry.

    " But if wishes were horses then the politicians would be on them instead of zipping around in their air-conditioned cars on the busy roads of the capital.

    Points out a political editor of a Calcutta-based newspaper: "Swaraj may want something, but whether that fits in with the gameplan of the Prime Minister is the big question."

  • Prasar Bharati running short on cash

    Submitted by ITV Production on Jun 27, 2002

    Prasar Bharati Corporation, the autonomous body modelled on the UK pubcaster BBC and overseeing the work of Doordarshan (DD) and the All India Radio (AIR), is facing a cash crunch and will move the government to release the funds allotted to it.

    Admitting this fact, a senior Prasar Bharati Corporation official told indiantelevision.com, "There is a cash flow problem and we are taking up this issue with the government."

    According to the Corporation official, who is also part of the governing body, Prasar Bharati has mooted a proposal that it will sign a memorandum of understanding with the government to get released the grant-in-aid to it in two tranches. "This will ease the financial problems which the Corporation has been facing for quite some time now

    Though the official denied any knowledge of non-payment of dues for work which had been sourced from outside, Prasar Bharati insiders did reveal to indiantelevison.com that the funds crunch has resulted in arrears piling up.

    For example, the insiders said that casual reporters working for DD have not been paid their remuneration or get the payments late. Casual reporters are paid at the rate of Rs 750 per day and cannot be employed for more than ten days in a month.

    Similarly, it is also said that DD had contracted an outside agency to act as its research division and undertake research work for various reports, analysis and news features for which payment is pending.

    However, several efforts made by indiantelevision to elicit a response from the persons concerned who undertake research activities for DD proved futile.

    But there is no denying the question that Prasar Bharati, partially on an expansion mode under chief executive KS Sarma, who is now slightly over three months old in the Corporation, is facing a cash flow problems.

    Armed with a Rs 1000-million kitty for sourcing fresh programming, the Corporation will also soon start commissioning and buying programmes outright. "If we find, for example, a serial good then the Corporation will buy out the rights for it outright," the official said.

    The issue relating to finances and other matters will be discussed by the Prasar Bharati Corporation board meeting slated to be held on 3 July.

    There is also a proposal to re-launch DD News, closed down earlier this year on 26 January after over 18 months of existence. But whether this will find favour with the board members and also the government, which still retains control over the Corporation indirectly, is still to be seen.

  • BBC World announces array of programmes for coming season

    Submitted by ITV Production on Jun 27, 2002

    BBC World has announced a wide range of shows to captivate viewers of different tastes and dislikes with a line up that includes special areas including the arts, travel and the environment.
    For people bitten by wanderlust, the channel will debut Fast Track next month, a show that examines tourist and business destinations. For people facinated with the Far East, there is the Arab World Direct, a show that takes a look at the culture and stories that make headlines in the region.

    Earth 2002 Season which kicks off in August in time for the World Summit for sustaineable development in South Africa will analyse the negotiations, the highlight being an Earth Summit Debate. Other programmes revolving around the environmental theme include ‘State of the Planet‘. Presented by David Attenborough, the three part series commences in mid August and examines the future of mankind. Film star Jackie Chan appears in Chasing the Tiger, while host Julian Pettifer looks at the condition of wild tigers and what the action star is doing to protect them. In the last week of August, Natures Numbers follows biologists in the Bolovian rainforest who try to find which species are in immediate danger of extinction.

    On a different track, bookworms can savour eight programmes in Great Writers Season next month. Writers profiled include Frankenstein writer Mary Shelley in the episode A Monstrous Life, children‘s author Lewis Carroll in Curiouser and curiouser and mystery novelist Iris Murdoch in Starnge Love.

    For those wanting a dose of harsh reality instead of Alice in Wonderland, the channel will air the documentary Breaking the Silence- Music in Afghanistan in August. It tells the tale of how Afghan music was devastated during 20 years of war. It sees how the first signs of revival of music started a few weeks after the Taliban government was given the boot.

    In September, the channel targets the marketing and ad community with the programming block ‘Branded‘ which examines the consumer world. The three part show The Ad Factor follows the journey of creating an ad from pitching to roll out of the final product. Logo takes viewers on the journey of how brands influence society and culture.

    In the lifestyle programming section, the channel will unveil ‘ The Bike‘s The Star‘ next month. It takes a look at classic motor bikes. Mary Anne Hobbs hosts Mary Anne‘s Bikes in August, which scrutinises all aspects of biker culture.

    BBC World announces array of programmes for coming season.

  • SET-Discovery JV formalised; search on to get more channels on platform

    Submitted by ITV Production on Jun 27, 2002

    Sony Entertainment Television India (SET India) and Discovery Communications India (DCI) today announced the formation of their joint venture company - SET Discovery Pvt Ltd.
    And in a clear indication that Sony was on the lookout to add more channels to the "One Alliance" platform, the official release says SET "would continue to seek opportunities with other channels."

    As a continuance of the close involvement of its parent company in SET India, the JV includes two representatives from Columbia TriStar International Television - Martha Eberts and Michael March (both are also directors in SET India). The other two members of the SET Discovery management team are Kunal Dasgupta (who will be leading the company) and DCI CEO Deepak Shourie.

    Shantonu Aditya, currently SET India‘s head of the distribution business, will oversee day-to-day operations of the new company which will handle the distribution of both channels and will include ground cable and affiliate businesses.

    Announcing the newly formed venture, Aditya said: "With Discovery joining our existing bouquet of channels, The One Alliance partnership, announced earlier this year, is uniquely placed to offer our viewers an enhanced genre of programming supported by our combined distribution strength. We are now strategically positioned to be the No. 1 television network in the country."

    SET India holds 74 per cent of SET Discovery‘s equity with the remainder being with DCI. Today‘s announcement comes a little over a month after the Foreign Investment Promotion Board (FIPB) cleared the JV proposal.

  • Pakistan in talks with Hughes for satellite deal

    Submitted by ITV Production on Jun 27, 2002

    Pakistan is negotiating a satellite deal with European and US operators to buy two satellites, one to occupy the 38 E orbital slot allotted to the country, and the other as a back up option in the same slot.

    Reports in the national newspaper Dawn say Pakistan has sent a high-level delegation to Germany to negotiate with Hughes Global Services for the Anatolia 1 satellite. The satellite, which started life as Palapa C1, is a series 601 satellite, built by Boeing, which was resold to Hughes in January 1999. It was first launched on 31 January, 1996, using an Atlas 2AS booster and was slotted at 150 degrees East after launching from Kourou in French Guiana. Quoting Federal Minister for Science and Technology Dr Atta-ur-Rehman, the Dawn says Turkey, which currently has the satellite in its 50 E orbital slot, has expressed its inability to do frequency coordination for the satellite.


    Meanwhile, the Daily Jang says that Pakistan‘s ministry of science and technology has invited internationally recognised consultants to assist in developing the country‘s PAKSAT satellite project to "enhance the country‘s communications as well as strategic capabilities." The newspaper says the orbital slot allocated to Pakistan by the International Telecommunication Union at 38 deg E would lapse in April 2003 unless the country has a satellite in place with transponders switched on and international approval is obtained for ownership of the slot.

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