Global satellite communications company New Skies Satellites has announced the completion of preparations for the launch of its high-powered NSS-7 Atlantic Ocean region satellite. The launch scheduled for Tuesday will be the first launch of a Dutch commercial communications satellite.

The 4,700-kilogram NSS-7, built by Lockheed Martin Commercial Space Systems, will lift off from the Guiana Space Center in French Guiana aboard an Ariane 4 rocket. The launch window on the evening of 16 April is between 10:53 pm (16 April) and 12:14 pm (17 April) GMT.

NSS-7 will succeed the NSS-K and NSS-803 satellites at 338.5 degrees East longitude over the Atlantic Ocean, and will offer enhanced coverage of the Americas, Europe, Africa and the Middle East. The spacecraft will retire NSS-K and free NSS-803 to be re-positioned over the Pacific Ocean at 183 degrees East, according to an official release.

Upon reaching its new orbital location, NSS-803 will replace the NSS-513 satellite and provide more robust capacity for services throughout the Asia-Pacific region as well as trans-oceanic connectivity to the United States. The release states that NSS-7 will offer current and potential customers a full complement of services, including video distribution and contribution, Internet backbone connectivity, corporate business networking as well as telephony and data services. The satellite will combine the existing television and Internet services on NSS-K with the substantial video and data traffic on NSS-803, debuting with an established video, IP and telecom neighborhood.

The NSS-7 design is based on Lockheed Martin‘s A2100AX platform and boasts a communications payload consisting of nearly 3,500 MHz of capacity. The bandwidth is spread over 36 C-band and 36 Ku-band transponders in 11 high-powered coverage beams, which are focused on key developed and emerging markets.

Existing customers on NSS-K and NSS-803 are expected to be transitioned to NSS-7 by August. The satellite will be operated from the New Skies satellite operations center in The Hague. The launch signifies the beginning of an expansion campaign that will double New Skies‘ in-orbit resources by the end of next year, providing state-of-the-art capacity and services in every major market.

The company believes NSS-7‘s Ku-band beams in Central and South America, as well as Western and Southern Africa, will offer more efficient transmission capabilities to broadcasters and VSAT service providers, and will add much-needed incremental Ku-band capacity to New Skies‘ inventory in the Atlantic Ocean region. It expects NSS-803 at 183 degrees East to form a vital link in its worldwide network, relaying bi-directional traffic between the United States and the Pacific Rim.

Subhash Chandra‘s Zee Network‘s plans to launch a separate encrypted beam for markets in the Middle East, Pakistan, Bangladesh and Nepal under the Zee International banner finally took off today with a technical launch. This is to be followed by a formal launch in the Middle East by the beginning of May, in Bangladesh by the middle of May and in Pakistan as soon as cable operators are allowed to receive channels from Indian channels.

Zee International channel will open up markets for their full advertising potential and for enhanced pay revenues. Till now, Zee TV has been accepting advertising from these markets only in its late prime (post 11 pm) time slots. The separate beam will help Zee TV monetise all 24 hrs of its programming for airtime slots from these markets.

Currently most advertisers in these markets do not advertise on Indian channels because:

• Advertising rates in India are much higher, especially during prime time.

• India‘s prime time is 1/2 hour behind Bangladesh, Nepal and Pakistan and 1 ? hrs ahead of Middle East.
  

This means that advertisers in these markets do not derive maximal benefit by advertising on the top-rated programmes on India prime time.

Says Sandeep Goyal, Group CEO, Zee Telefilms: "As we had announced earlier, we are now ready to launch the Zee TV International beam. We have already started getting immense response from advertisers in the Middle East market, with clients taking up sponsorship of programmes like Jeena Isi Ka Naam Hai, Nilaam Ghar, Kohi Apna Sa, etc. We may not be able to offer the channel in Pakistan till the time the market opens up. However, we are already in the process of offering the same channel in Bangladesh and will soon start tapping the local advertising market there."

The channel will consider some content customization of the beam. Market relevant programming in Bangla, Punjabi and Urdu will be added to cater to viewers in Bangladesh and Pakistan. Similarly, Zee TV may, at a future date, enhance some of the movie content on this beam, as Indian movies have a high fan following in all these markets. Zee has a 3000+ strong movie library while Bangla and Punjabi content may be cherry picked from its Alpha Channels.

S‘PORE GOVERNMENT CORP‘S STAKE IN ZEE 5.11 %:
The Government of Singapore Investment Corporation‘s holding in Zee Telefilms has crossed the 5 per cent mark and now stands at 5.11 per cent of the total paid up capital of the company.

This has been a creeping acquisition by Singapore Investment and Zee made the mandatory announcement on the Bombay Stock Exchange yesterday.