MUMBAI: He has spent 10 long years at one of the leading DTH companies in India. Now, Tata Sky chief commercial officer (CCO) Vikram Mehra has decided to move on to Saregama.

He will join the company in October as its managing director. The announcement was made by Saregama at the Bombay Stock Exchange.

Mehra had started his career with Tata Consultancy Services and then moved on to Tata Administrative Services, Tata Motors and Star TV. At Tata Sky, he was responsible for subscription revenue management, churn management, brand marketing, new product development, consumer analytics, interactive service operations, consumer research and PR.

According to media reports, his mandate will be to handle the digital platform for Saregama and grow the company in that direction. He has prior experience in the digital medium at Star TV where he worked for four years and led the company to venture into the DTH medium with its JV business Tata Sky.