MUMBAI: DEN Networks has appointed Gaurav Tikoo as general manager, Brand to accelerate its transformation from a B2B business into a leading consumer facing digital cable and broadband company.

Tikoo joins DEN from HCL Infosystems where he was the head of Global Marketing Mobility Solutions. Prior to HCL, he has worked with Samsung India Electronics as lead, marketing communications for its Home Appliances Division. He has previously been associated with companies like Radico Khaitan, Max New York Life Insurance and LG Electronics.

Gaurav brings with him over a decade’s experience in the field of strategic brand management and establishing brand identities. He was instrumental in creating and managing HCL’s “ME” tablet brand globally. His work on ME tablets helped HCL win prestigious awards like Marketing Campaign of the Year, Emerging Brand, Best use of Social Media, Brand Excellence at the CMO Asia forum. He has also been conferred with the Star Youth Achiever award by the Global Youth Marketing Forum for his work at HCL.

Commenting on the appointment DEN Networks chairman and managing director Sameer Manchanda said, “It is my pleasure to welcome Gaurav to the DEN team. DEN is at the cusp of a rapid evolution into a B2C company serving digital cable and high speed broadband to millions of Indians. We are very happy to have Gaurav on board to take charge of DEN’s transformation into a leading digital entertainment brand.”