MUMBAI: Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

With this, Tata Sky not only increases the plethora of offerings in Southern markets but also caters to movie buffs across the country. With its customer-centric approach and aim to provide the best of content to its subscribers, the two new services will provide Telugu and Tamil Cinema at the comfort of people’s home.

Tata Sky CCO Arun Unni said, “Telugu and Tamil film industries today have a fan following that transcends the state boundaries and captures the interest of viewers across the country. To cater to the ever-increasing demand for regional cinema, Tata Sky has partnered with Star Maa for Telugu films and Star Vijay for Tamil films to offer the best of content in an ad-free format to all movie lovers.”

South market, with the highest TV viewership across the country along with a large appetite for movies in regional language provides Tata Sky an opportunity to offer high quality regional movies on medium of choice. The content library ranges from the latest blockbuster movie premieres, before their screening on television, to classic movies – with movie options for all age groups.

Tata Sky's bouquet of regional cinema services now includes Tata Sky Telugu, Tata Sky Tamil, Tata Sky Bangla, Tata Sky Punjab De Rang, Tata Sky Marathi and Tata Sky Kids Cinema.