Mumbai: Tata Sky has announced the launch of its latest platform service Tata Sky Romance to offer curated romantic content across Hollywood (dubbed in Hindi), Bollywood, and television to its subscribers. Priced at Rs two per day, the service is completely ad-free and is available for on-the-go viewing on Tata Sky mobile app.

The DTH player has roped in Shaheer Sheikh and Sana Makbulhave to promote the new offering with a quirky campaign.

Tata Sky Romance has a lineup of Hollywood blockbusters  "Bold & Beautiful," "Cedar Cove," "Ashk," "Notting Hill," "No Strings Attached," "I Could Never Be Your Woman," "Death Defying Acts," "Heartbreakers," "The Good Girl," and popular Bollywood titles like "Jab We Met" amongst others.

Going ahead, shows such as "A Place To Call Home" and "Juda Na Hona" will also be added to the service along with more film titles, said the DTH brand in a statement.

“Romance is one of the most popular genres in India when it comes to entertainment. We believe Tata Sky Romance is a good destination for audiences preferring to watch content from a different country but in their own language," said Tata Sky chief commercial and content officer Pallavi Puri. "The service provides the choicest selection of romantic titles across Hollywood and Bollywood on TV screen in Hindi, ad-free, making it a perfect gateway to unwind, this festive season.”

“We at JOP Network are elated to associate with Tata Sky to bring to the audiences a special curation of romantic movies, shows and more from Hollywood and Bollywood that are sure to entertain the romantic chords of every viewer. These titles have been specially curated keeping in mind consumer likings, popularity and ratings of the shows and movies over the years. This first-of-its-kind service is sure to rekindle the heart,” added JOP Network director Urvi Agarwal.