New Delhi: In a bid to bolster its OTT game, Tata Sky on Monday announced that it has extended its integrated content offering on the Tata Sky Binge Mobile app by bringing onboard the streaming giant, Amazon Prime Video.
The partnership will enable Tata Sky Binge subscribers to subscribe to Prime Video via Binge and explore its vast content library including the Amazon Originals as well as its vast portfolio of international and regional movies and web series. Subscribers will be able to opt for a Prime Video subscription directly through their Tata Sky account at the cost of Rs 129 per month. Access to the Prime Video app can commence either by clicking on the Prime Video banner on the home page or by clicking any Prime Video asset on the content rail, it said on Monday.
Further, Tata Sky has also integrated the Amazon Prime Video metadata within its Android enabled smart set-top box, Tata Sky Binge+.
Tata Sky’s OTT aggregator service, Tata Sky Binge currently offers interface to 11 of the OTT apps including Disney+ Hotstar Premium, ZEE5, SonyLIV, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, CuriosityStream and now Amazon Prime Video. Viewers can access Tata Sky Binge service on their screens of choice via two plans to choose from - Rs 149 & Rs 299, said the company on Monday.
Tata Sky, chief commercial and content officer, Pallavi Puri said, “We are glad to further fortify our collaboration with Amazon Prime Video to bring to our subscribers its premium content both on our hybrid set-top box Binge+ as well as the Binge mobile app. We believe our continuous effort to scale up our offerings on Tata Sky Binge will make Binge an even more desirable proposition for our subscribers.”
Tata Sky Binge users can now enjoy exclusive Amazon Originals as well as popular movies and TV shows. Some of the new movies include Sherni, Cold Case, The Tomorrow War, Asuran, Wonder Woman 1984, and The Great Indian Kitchen. Among Amazon Original TV shows, subscribers can watch new seasons of The Family Man, Mirzapur, Comicstaan and new Originals including DOM among others.
