Mumbai: Tata Play’s platform service portfolio gains momentum with its latest addition – Anime Local. Bringing the best of Japanese animation to audiences in India, Anime Local on Tata Play, is an ad free service available to all Tata Play subscribers in three different languages - Hindi, Tamil and Malayalam. For ease of access, the service will also be available simultaneously on the Tata Play mobile app for portable, on-the-move viewing.

Anime Local on Tata Play seeks to entice the viewers with a large bouquet of curated anime content, from thrilling action epics to heartwarming coming-of-age stories, at just Rs. 2 per day.  The service will feature popular anime shows like Naruto, Sergeant Keroro, Ninjaboy Rantaro, Naruto Shippuden, Black Clover, Robotan, among many others, in Hindi, Tamil, and Malayalam languages.

Commenting on the successful launch of another niche programming service, Tata Play’s chief commercial and content officer, Pallavi Puri said, “The evolving preferences of our TV audiences have been the driving force behind the innovative programming we’ve envisioned for our platform services. Anime Local on Tata Play will be yet another jewel to our exhaustive offering. The palette for Anime content has been growing, and our new service will provide top notch content, to suit that growing appetite. We thank our partner Culver Max Entertainment for putting together this curation for us.”

Adding to the same, Sony YAY! - business head (CMEPL) Leena Lele Dutta commented, “In today's world, where innovation drives the evolution of entertainment, anime has emerged as a global sensation and is rapidly growing in India. To meet this growing enthusiasm, we are thrilled to launch 'Anime Local' with TATA PLAY, that aims to revolutionize the anime viewing experience for Indian fans."