Warner, LG look to resolve confusion in HD DVD arena with hybrid offerings

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Warner, LG look to resolve confusion in HD DVD arena with hybrid offerings

Warner Bros.

MUMBAI: Right now high definition (HD) DVDs have not taken off in the US due to the prevailing system of two incompatible formats.

One is blu ray which has the backing of Sony and the other is HD DVD which has the backing of Toshiba. Now however there could be some light at the end of the tunnel.

Warner Bros. media reports state will introduce a high-definition DVD that can hold films and TV shows in rival and incompatible formats. Warner said that it developed the Total HD Disc.

Warner Bros. will place both formats of movies on a single disc. This though shows that there is no resolution on a single format.

Meanwhile LG Electronics is planning to market a dual-format DVD player. Other electronics makers are expected to do the same.

Warner Bros. has also patented a disc that can hold three versions of a film — one in each of the rival high-def formats and a third that can be viewed on standard-definition players. This eliminates the need for the consumer to upgrade his DVD if he/she does not want HD in the first place. Reports add that from a technological standpoint this could be as groundbeaking as when LP records were introduced in the late 1940's.