MUMBAI: DTH is not just about distribution of entertaining content. It has the potential to provide innovative solutions to advertisers -- to reach targeted clientele. Videocon has proved it.

DTH player Videocon d2h has announced its partnership with Skoda to offer its subscribers a chance to have a detailed view of the new Skoda Monte Carlo and Kodiaq through its HD set-top box (STB).

Using the maximum potential of technology, Videocon d2h is the first DTH player to launch a microsite on DTH Platform through a unique yellow button application that is available for the premium customers.

On pressing the button on the remote, a microsite opens up which showcases exterior and interior pictures of Skoda Kodiaq along with other features.

To enhance Skoda's consumer experience, PHD India and Videocon d2h came together and created a virtual experience for viewing on the television sets. This innovation enables Skoda's potential buyers to effortlessly view important features and aspects at their own convenience. The virtual experience was first tested with Skoda's Monte Carlo, and has since been implemented during the launch of Kodiaq.

Videocon d2h executive chairman Saurabh Dhoot said: “Our platform provides excellent advertising opportunities to marketers and advertisers. I am delighted at this partnership to provide an innovative and engaging advertising solution."

Videocon d2h CEO Anil Khera said: “This interactive advertising service shows our capability to innovate using technology and deliver returns. We look forward to provide more of such innovative advertising solutions on our platform to other advertisers.’’

Skoda HOD - marketing Tarun Jha said, “Škoda tries to bring new technology experiences continuously. This is another attempt to bring the car to the customer at his convenience."

PHD Media GM - planning Dipesh Dadhich said, “This work is another example of PHD’s mission to find a better way for our clients, delivering outstanding results and industry-leading innovation in the process.”