Mumbai: 2013: To give its customers a festive gift this Diwali, Videocon d2h, the fastest growing DTH brand in the country, has announced reduction in the price of its High Definition Set Top Boxes to Rs 2000. This makes the price of its Standard Set Top Boxes and HD STBs equal.

The HD Set Top box was earlier priced Rs 3,090 in rest of India, and Rs 3,250 to in the South. Now, the price has come down to Rs 2,000 for all the regions. This will certainly boost the penetration of the High Definition services in the already growing HD segment. Videocon d2h has also bettered its offering on Standard Definition Set Top boxes by providing one-month free viewing for rest of India and two-months free viewing in the South.

Videocon d2h currently offers maximum 444 channels and services and 22 Asli “HD” channels on its platform. Videocon Group director Saurabh Dhoot on this offer change said, “We have reduced the prices keeping the festive season in mind. We would like the consumers to usher in the festival mood with our pollution free Asli HD viewing experience.”

Videocon d2h CEO Anil Khera added, “We have always believed in providing qualitative services to our customers. We want the consumers to embrace the High Definition platform and are sure this offer will prove to be irresistible for them.”