MUMBAI: Tivo which creates television services for digital video recorders (DVRs) in the US has selected The Kaplan Thaler Group to serve as the creative resource for its advertising efforts.

Tivo VP consumer marketing, Katie Ho says, "Our desire to invest in marketing to educate consumers about the clearly differentiated feature set of the Tivo service requires us to develop a broader, more sustained national consumer advertising presence in the coming year. We're excited to partner with The Kaplan Thaler Group, given their strong strategic thinking, fresh ideas and their exceptional ability to capture the essence of our brand."

The Kaplan Thaler Group CEO and chief creative officer Linda Kaplan Thaler says, "Tivo is a cultural icon and an incredibly strong brand among American consumers. This is a great, strategic win for us. We have the opportunity to not only work with a group of progressive and creative thinkers, but to apply our unique philosophy to get people to sit up and take notice of Tivo."