Mumbai: Content distribution platform and pay-TV platform Tata Sky has launched a new campaign for potential customers in Tamil Nadu.

The narrative of the campaign "Vera Level" communicates the elevated entertainment options that are offered by a Tata Sky connection – highlighting the regional family packs available along with a one-touch remote for the price-sensitive segment. This includes the Thalaiva pack that “combines the best of Tamil channels, drama, film, kids, news and sports channels curated for the benefit of the entire family," said the company in a statement.

Conceptualised by Ogilvy India, the communication plan for the campaign is spread across print, TV, OOH and designed to resonate with metro and non-metro audiences.

“Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging," said Tata Sky, chief communications officer, Anurag Kumar. "Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases - ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets."